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Toyota Launches Fully Redesigned 'ist'.


Tokyo, Japan, July 30, 2007 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
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JCN joint communications network (US DoD) 
 Newswire) - TOYOTA MOTOR CORPORATION (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
) announced today the nationwide launch in Japan of the completely redesigned "ist" compact hatchback through "Netz" dealers.

The first-generation ist, launched in May 2002, was praised for its quality and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
, setting new standards within the compact vehicle segment.

The second generation ist unveiled today, which has "New Style, New Position" as its theme, is designed to appeal to second-generation baby boomers See generation X.  who attach importance to the spirit of innovation and individuality. Not only is it a crossover hatchback developed with dynamic driving and easy operation in mind, it also has a new design that combines a compact 1.8-liter hatchback with an SUV, achieving strength and dynamism.

At less than 4 meters long by 1.7 meters wide, with 16-inch wheels and large tires, the new ist forms a silhouette that evokes a sense of stability and steadiness. Along with a strikingly designed and poised exterior, the vehicle features a unique interior that enhances the driver's pleasure.

The range of engines available has been upgraded from the 1.3-liter or 1.5-liter engine offered with the first-generation ist to a choice of either 1.5-liter or 1.8-liter engine, ensuring dynamic performance with power to spare. All models are equipped with SRS SRS, SRS-A

see slow-reacting substance.
 (Supplemental Restraint System) side and curtain shield airbags as well as a newly developed Active Headrest, achieving one of the best safety performances in the ist's class*. In addition, the ist achieves a level of fuel efficiency that exceeds Japanese government targets.

*Compared to vehicles of similar engine displacement Engine displacement is defined as the total volume of air/fuel mixture an engine can draw in during one complete engine cycle; it is normally stated in cubic centimetres, litres or cubic inches.  

For more information, please visit

http://www.toyota.co.jp/en/news/07/0730.html

About Toyota Motor Corporation

Toyota Motor Corporation (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
: 7203; NYSE NYSE

See: New York Stock Exchange
: TM), established in 1937, is one of the world's representative automobile manufacturers, producing vehicles in 26 countries and regions and marketing vehicles in more than 170 countries and regions. In fiscal 2006, Toyota provided nearly eight million vehicles on a consolidated basis to customers around the world under the Toyota, Lexus, Daihatsu and Hino brands. Toyota had more than 280,000 employees at the end of fiscal 2006. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html .

Source: Toyota Motor Corporation

Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
URL: http://www.toyota.co.jp/en/


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Publication:JCN Newswires
Date:Jul 30, 2007
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