Town24.com, Inc. and Road Runner Power Media Services.
Town24. com, Inc., an integrated new media technology and visual directory, announced today that Road Runner Power Media Services (RPM), the advertising and e-commerce sales arm for Road Runner, has signed a strategic partnership agreement with Town24.com as a premier merchant. Through this partnership, Town24.com gains a competitive 'first mover position' in one of the largest broadband networks. Over a million broadband family members will utilize options of enhanced graphics, movie-cards, animation and visitor interaction with Town24 products.
Road Runner offers subscribers an "always on" high-speed broadband service, increasing the effectiveness of the Internet by expanding the communication capabilities and offering a larger, faster connection. Road Runner will place Town24.com in prominent positions throughout its broadband service. Highlighting Town24.com in a "micro-site" as a premier merchant and visual retail web site, brings together 350 brand-name retailers, products and services to create a 'Best on the Web' graphical directory. The development of the 'micro-site' is specific to the integration of the partnership. This 'micro-site' will give Town24.com the opportunity for persistent brand positioning, promotional support, and contextual placement. Commenting on the new partnership, Town24.com CEO Peter A. Rolih said: "Road Runner is a premier organization and we look forward to taking our first steps with the company and marking another milestone in Town24.com's expansion strategy."
Town24.com is being provided with a competitive advantage through Road Runner by testing the impact of rich media advertisements and having consistent access to a specific target audience in numerous areas, including travel, sports, electronics, auctions, finance, entertainment, computing and promotions. Noting the integration of the 'micro-site,' Mark Mayoka, President of Town24.com states, "Town24.com's graphical capabilities and visual interface will work well within the various pages of the Road Runner service by adding visual interest and interactive content." Additional opportunities during the integration of Town24.com into the Road Runner service include direct mail pieces to subscribers, which will allow notification of promotions and special events as well as an e-mail kit sent to Road Runner subscribers, informing them of Town24.com and its participation with the Road Runner service.
Founded in January 1999, and headquartered in New York City, Town24.com, Inc. conceptualized and developed a new visual directory for shopping and entertainment through Macromedia's Flash technology. Flash provides Town24.com with the ability to showcase the future of the Internet and broadband through highly developed visual icons, animation and the capability of visitor interaction with E-movies, games, quizzes and give-away programs. Town24.com provides B-to-B rich media advertising on a highly flexible platform for advertisers focusing on targeted demographics through customized advertisements and banners.
About Road Runner
Road Runner ( www.roadrunner.com ), the nation's pre-eminent broadband service provider, serves in excess of 730,000 customers in the communities where it is available. It is a joint venture among affiliates of Time Warner Inc., MediaOne Group, Microsoft Corp., Compaq Corp. and Advance/Newhouse. It combines the resources and strategic talent of five partners who are world leaders in media, broadband communications, computer software and hardware, and publishing. The Road Runner character is a trademark and copyright of Warner Bros., a division of Time Warner Entertainment Company, L.P.
CONTACT: Michelle Grey, Director, Corporate Communications of Town24.com, Inc., 888-864-6400, ext. 23, fax, 888-867-6700, or firstname.lastname@example.org, or web, www.town24.com .
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