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Tournament in review.


With the goal of further leveling the playing field for African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race.  executives and entrepreneurs, The BLACK ENTERPRISE/Pepsi Golf & Tennis Challenge was created last year and became an immediate success. Last Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894.  weekend, more than 900 black executives and entrepreneurs from across the country gathered to enjoy great weather and facilities at the PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 National Resort & Spa in Palm Beach Gardens, Fla. Last year's Challenge was the first ever national African American golf and tennis event. This year's event, to be held August 31-Sept. 4, again at the PGA National Resort, promises to establish The Challenge as a can't-miss tradition of American business. More than 900 people are expected to take advantage of the facility's wide array of golf courses and tennis courts. Also, the luxurious spa facility will be accessible to all those attending the tournament.

For the second year, the Challenge will feature celebrities and leaders in the world's of business, sports, government and entertainment. As it did last year, The Challenge will donate proceeds from the tournament to the National Minority Junior Golf Scholarship Association and the American Tennis Association's Junior Development Program.

But in the forefront of last year's event was the real objective for the gathering--furthering the progress of African Americans in business, because as BLACK ENTERPRISE Publisher and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Earl G. Graves notes, "not all power plays occur in the boardroom."

"Despite the long tradition of black participation in golf and tennis," Publisher Graves continues, "African Americans have historically been excluded by the major institutions of both sports. It's no coincidence that such exclusion has been paralleled in institutions of business. The Challenge is aimed at helping to eliminate those barriers once and for all."

In addition to Pepsi-Cola, the title sponsor, other blue-chip benefactors include American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AT&T, Black Entertainment Television, Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , Chrysler Corp., Eastman Kodak, Federal Express, Frito-Lay, Motorola and Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 International.

Bill Clay William Lacy "Bill" Clay, Sr. (born April 30, 1931) is a politician from the state of Missouri. As Congressman from Missouri's First District, he represented portions of St. Louis in the U.S. House of Representatives for 32 years.

Clay was born in St.
, general manager for small business markets with AT&T, attended last year's tournament and will be returning this year. "It has a lot of entertainment value, but it's certainly all business," Clay asserts. "Instead of just quickly bumping into someone during a meeting, last year I had four or five days to actually interact with people."

B.E. Challenge Executive Director Johnny C. Graves stated the goal of this year's tournament is "to get as close to perfection as possible."

"Last year we were successful," he says. "This year we want to further enhance the marketing opportunities for our sponsors and increase the amount of service to the participants."

Thus, The Challenge has bulked up the golf, tennis and spa packages. Tournament participants can also expect a more quickly paced golf tournament and a more competitive atmosphere on the tennis courts, as participants will be tracked more closely to make sure they're competing against equal competition.
COPYRIGHT 1995 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:special supplement; 2nd Annual Black Enterprise/Pepsi Golf & Tennis Challenge
Author:Smith, Eric L.
Publication:Black Enterprise
Date:Sep 1, 1995
Words:475
Previous Article:So you want to be a franchisor?(B.E.'s 20 Best Franchises)(Cover Story)
Next Article:Choosing the right golf equipment.(2nd Annual Black Enterprise/Pepsi Golf & Tennis Challenge)(special supplement)
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