Tourists inspired to head for West Mids; Business Report.A NEW tourism PR campaign has been launched by Advantage West Midlands West Midlands, former metropolitan county, central England. Created in the 1974 local government reorganization, the county embraced the Birmingham conurbation and comprised seven metropolitan districts: Walsall, Wolverhampton, Dudley, Sandwell, Birmingham, Solihull, aiming to attract more visitors to the Heart of England. Undertaken by West Midlands based McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies PR, A Celebration of Imagination marks the important anniversaries and events taking place in the region throughout 2009. It also aims to raise awareness of the region's heritage and drive day trip visits throughout the region. The campaign not only focuses on the exciting programme of celebratory events, but also aims to drive additional visits to the wider array of attractions that the region has to offer, including everything from Shakespeare to Doctor Who and Theme Parks to historical buildings. A Celebration of Imagination events include 200 years since Charles Darwin was born in Shrewsbury, 300 years since the Industrial Revolution began in Ironbridge, 400 years since Shakespeare's sonnets Shakespeare's sonnets, or simply The Sonnets, is a collection of poems in sonnet form written by William Shakespeare that deal with such themes as love, beauty, politics, and mortality. They were probably written over a period of several years. were first printed, 250 years since Wedgwood was founded in Staffordshire and 50 years since the first Mini was produced at Longbridge, to name but a few. Roger Allonby, head of tourism and culture, Advantage West Midlands, said: "Tourism is the fourth largest contributor to the economy of the Heart of England and we want to make sure we do all we can to promote the region, especially at a time when most people are shunning going abroad in favor of holidaying in the UK. "'A Celebration of Imagination' gives us a wonderful opportunity to promote the connection between these innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. and the West Midlands region to the wider world." |
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