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TotalVid.com and The Weather Channel Team up to Offer Storm Stories Episodes for On-Demand Viewing & Purchase.

TotalVid.com's First Network TV Deal to Boost Worldwide Exposure and Sales for The Weather Channel

NORFOLK, Va. -- TotalVid, Inc. and The Weather Channel (TWC) announced that they have reached a digital distribution agreement that will make original programming from TWC available for on-demand viewing and purchase through TotalVid's Internet video-on-demand platform. Initially, The Weather Channel will make thirty (30) episodes of its Storm Stories series available at www.totalvid.com and plans to add episodes of its It Could Happen Tomorrow series in coming months. Storm Stories features the real-life experiences of survivors and rescuers who have battled nature's astonishing weather events, capturing the drama of ordinary people caught in a wide variety of extraordinary circumstances.

"As a leader in enthusiast, educational and instructional video programming, TotalVid has always sought out programming that appeals to consumers who are passionate about their interests," said Karl Quist, TotalVid's president. "Storm Stories is a natural fit with our growing audience of action-sport and outdoor enthusiasts--many of whom have experienced extreme weather firsthand. We look forward to working with The Weather Channel and other leading cable networks to create the most comprehensive video subscription available online."

"We are pleased that our popular program, Storm Stories, will now have an online distribution outlet that offers consumers another opportunity to see the dramatic stories the series provides. We look forward to additional distribution of programming favorites by TotalVid.com," said Becky Powhatan, EV, Distribution and Business Affairs/General Counsel for The Weather Channel Companies.

The Weather Channel programming will be available on a download-to-own basis for $1.99 per episode, as well as part of TotalVid's unlimited download subscription plan. For $9.95 per month, consumers can choose from more than 4,000 full-length, premium videos in more than 110 subject-matter categories.

About TotalVid.com

TotalVid.com unleashes the power of broadband to deliver on-demand access to the world's largest collection of full-length enthusiast, educational, and instructional videos. With more than 4,000 titles across 100+ categories, TotalVid's content represents the collective interests and passions of more than 150 million people. Consumers can access TotalVid's library on www.totalvid.com or through a growing number of distribution partners. Headquartered in Norfolk, Virginia, TotalVid is a wholly owned subsidiary of Landmark Communications Inc., which also owns The Weather Channel, Q Interactive and a variety of other media businesses. Partners of TotalVid include AT&T, AOL, Blinkx, Comcast, D-Link, Google, Microsoft Windows Media (MSFT), The Platform, Verizon, W-Cities, Weather.com, Xbox 360, and Yahoo. With strong partnerships and a growing customer base, TotalVid.com is fast becoming a leading broadband video destination for consumers and a powerful distribution partner for content owners looking to expand their customer base.

About The Weather Channel

The Weather Channel([R]), a 24-hour weather network, is seen in almost 93 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month and is consistently ranked #15 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan([R]), The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes PC applications, broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, mobile phones, pagers, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
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Publication:Business Wire
Date:May 2, 2007
Words:567
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