TotalBank website.

Institution:   TotalBank, Miami, Fla.
Assets:        $500 million; 12 locations
Agency:        Marketing Strategies Group, Miami, Fla.

The Bank's website experienced increased hits with increased banking and bill-pay accounts after a redesign to make it simpler and easier to navigate, according to Mark Silverstein.

COPYRIGHT 2004 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.

Reader Opinion

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:	Website/E-Commerce
Publication:	ABA Bank Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Sep 1, 2004
Words:	42
Previous Article:	We're nuts about Diamond of California.(Print Single)(J.R. Navarro & Associates Inc)(Brief Article)
Next Article:	Spencer Savings Bank website.(Website/E-Commerce)(Brief Article)
Topics:	Banking industry Services Electronic banking Electronic funds transfer systems Web sites Evaluation Web sites (World Wide Web) Evaluation