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Total Recall.

Only two out of ten people would believe food manufacturers or retailers on a safety issue according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 a new survey out now and 16% would never take their word at all.

The lack of trust is revealed in a national survey, that was recently carried out across 1,000 respondents, commissioned by Razor, a PR and issues management consultancy working across the food industry, which has advised numerous UK and European food and drink companies on product recall and food-related safety issues.

The concerns are prevalent despite increasingly stringent legislation and EU directives (European Union Directive) A set of privacy requirements that took effect in 1998 and ordered European member nations to enact compliant legislation. It deals with the establishment of Data Protection Authorities, people's rights to personal information and enforcement. , forcing manufacturers and retailers to tighten up Verb 1. tighten up - restrict; "Tighten the rules"; "stiffen the regulations"
constrain, stiffen, tighten

confine, limit, throttle, trammel, restrain, restrict, bound - place limits on (extent or access); "restrict the use of this parking lot"; "limit the
 their traceability and product recall procedures in 2005 and beyond.

It appears manufacturers and retailers would have a tougher task convincing older people than younger age groups that one of their products was safe to eat: only 18% of 45-54 year olds would believe them, compared to a third of 16-24 year olds.

There are also regional differences. Northerners seem to have higher trust levels of food companies with 36% relying on what they say, whereas people in the West Midlands West Midlands, former metropolitan county, central England. Created in the 1974 local government reorganization, the county embraced the Birmingham conurbation and comprised seven metropolitan districts: Walsall, Wolverhampton, Dudley, Sandwell, Birmingham, Solihull,  are far more cynical: only 14% would take a food company's word at face value and Londoners are similarly distrustful dis·trust·ful  
Feeling or showing doubt.

dis·trustful·ly adv.


"There is clearly a confidence issue here, one which the food industry in particular needs to heed", said Chris Woodcock woodcock: see snipe.

Any of five species (family Scolopacidae) of plump, sharp-billed migratory birds of damp, dense woodlands in North America, Europe, and Asia.
, a director of Razor public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  who also sits on the Campden and Chorleywood Research Authority's quality managers' panel. "It's a call to action for food manufacturers to be more open about the raw materials and ingredients they use, more communicative about their production and recall procedures, and less distant from the real concerns of customers and consumers."

"It also suggests that the current tussles between the food industry and government over issues such as salt, labelling and obesity are not helping to restore the confidence levels of a public which has little faith in food safety."

The food industry is facing tougher demands for openness and transparency from new European laws that came into force in the UK at the beginning of this year: manufacturers needing to withdraw a product must now report any recalls to the local authority where the headquarters is based.

"Food manufacturers need to take into account this low level of public opinion when looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to improve their procedures," continued Chris Woodcock. "The regulatory environment is certainly becoming more burdensome, but rather than see this as yet more red tape, the most responsible companies will see it as an opportunity to get their house in order.

They will not only take a fresh look at their recall and traceability policies and procedures-they will also look to see how they can improve upon communication with the public, not just in the good times but also in the bad."

The national survey was carried out with 1,000 people above the age of 16 over the weekend of 7-9 January 2005 by BMRB BMRB Biological Magnetic Resonance Data Bank
BMRB British Market Research Bureau
BMRB Boston Municipal Research Bureau
BMRB Behavioral Medicine Research Building
 International. They were asked the question; "Whom do you trust most to tell you the truth about whether a particular food was safe to eat: the government, the media, your local supermarket, the manufacturer?" Full results are available from Natashia Bartlett at

Contact Razor on tel: 01869 353800
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Title Annotation:INFORMALIA
Publication:Food Trade Review
Geographic Code:4EUUK
Date:May 1, 2005
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