Toshiba and Iomega Team up to Offer Mobile PC Users a ``Set-and-Forget'' Data Back-Up Solution.

Business Editors/High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Feb. 18, 2003

Leading Storage Suppliers Collaborate to Package Removable PC Card

Hard Disk Drives with Back-Up Software

Toshiba's Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), and Iomega Corp. (NYSE:IOM), a global leader in portable data storage, today announced they will arm mobile professionals with an easy-to-use system for protecting important data.

Iomega(R) Automatic Backup software will now be bundled with Toshiba's removable 5GB PC Card hard drive -- offering laptop users a "set-and-forget" solution for backing up business/personal files.

"This bundled solution provides users with an additional level of comfort when creating digital files at the office or on the go," said Maciek Brzeski, vice president of marketing at Toshiba SDD. "Today's computer users are constantly working with precious digital productions that can now be backed up and protected automatically."

Toshiba's 1.8-inch removable PC Card drive slides into the Type II slot found on the sides of laptops, PDAs and other digital gear -- allowing users to share or save files between devices. With the addition of Iomega's Automatic Backup software, critical data -- from business documents to home videos to digital scrapbooks -- can now be preserved automatically based on back-up schedules set by the user, or simply on the fly.

"The beauty of Iomega Automatic Backup software is its flexible and convenient approach to file protection," said Jet Martin, product general manager of Software Solutions, Iomega. "Combined with Toshiba's portable hard disk drive, the hassles of data protection are removed. Users fall in love with Iomega Automatic Backup software the first time it prevents a data disaster, since it gives them peace of mind that their important files are safe."

With Iomega Automatic Backup software, users can designate a file, folder or entire drive for back-up protection. Users simply set up the process one time, and then as files are changed and saved the software automatically backs up a copy to the Toshiba drive.

Toshiba's 5GB PC Card hard disk drive with Iomega Automatic Backup software is available now for $249 on www.shoptoshiba.com. Toshiba PC Card hard disk drives also can be ordered through distribution and from the accessory Web sites of other PC manufacturers. For additional information, visit www.harddrives.toshiba.com. Iomega Automatic Backup software is also sold separately for $39.95. For more information, visit www.iomega.com.

About Toshiba Storage Device Division

Toshiba SDD, a division of Toshiba America Information Systems Inc., leads the market in the development, design and manufacturing of DVD-ROM, slim CD-R/CD-RW/DVD-R/DVD-RW, combination CD-R/CD-RW/DVD-R/DVD-RW, 1.8-inch hard disk drives and 2.5-inch hard disk drives.

Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators and distributors in the United States. Inherent in the company's product line is the high-quality engineering and manufacturing that has established Toshiba products as worldwide leaders. For more information, visit www.sdd.toshiba.com.

About Toshiba America Information Systems Inc.

With headquarters in Irvine, Toshiba America Information Systems (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services. Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and digital projectors.

TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America.

TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high technology and integrated manufacturing of electrical and electronic components, products and systems. Toshiba has global sales of more than $40 billion and more than 300 subsidiaries and affiliates worldwide.

About Iomega

Iomega provides easy-to-use, high-value storage solutions to help people protect, secure, capture and share their digital valuables. Iomega's award-winning storage products include the popular Zip(R) 100MB, 250MB and 750MB drives, high-performance Iomega(R) HDD Portable Hard Drives that feature capacities from 20GB to 60GB, Iomega(R) HDD Desktop Hard Drives that offer capacities from 40GB to 120GB, the new Iomega(R) Mini USB Drive, and Iomega(R) external CD-RW drives.

Iomega simplifies data protection and sharing at home and in the workplace with Iomega(R) Automatic Backup software, Iomega(R) Sync software, HotBurn(R) CD-recording software, and Active Disk(TM) technology. For networks, Iomega(R) NAS servers offer capacities of 120GB to 720GB.

Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The company can be reached at 888/4-IOMEGA (888/446-6342), or on the Web at http://www.iomega.com.

Note: The statements contained in this release regarding development, production and distribution of the Iomega product, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third-party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time-to-time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's annual report on Form 10-K for the year ended Dec. 31, 2001, and its most recent quarterly report on Form 10-Q.