Toshiba Introduces New Tag Line 'Leading Innovation'.Tokyo, Japan, Oct 2, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) ) - Toshiba Corporation (company) Toshiba Corporation - A Japanese technology manufacturer with 364 subsidiaries worldwide. Toshiba makes and sells electronics for home, office, industry and health care including information and communication systems, electronic components, heavy electrical apparatus, today announced the Company's introduction of a new brand tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. , 'Leading Innovation', and adoption of a new Toshiba brand statement. With these measures to reinforce the visibility and message of its corporate brand, Toshiba aims to clarify brand identity and promote further understanding of the Company's management style among stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. and society at large, promoting Toshiba as a "lively, reliable and visionary" corporate brand. Toshiba will initially deploy and promote the new tag line in Japan. Along with the brand statement, it will be introduced overseas gradually in order to assure local impact and relevance. Copyright [c] 2006 Japan Corporate News Network. All rights reserved. |
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