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Toshiba Gears Up for a DVD Holiday With a New High-Performance Model and Free DVD Rentals; Seasonal Promotion with Hollywood Video to Include 10 Free DVD Rentals.


Business/Technology Editors

WAYNE, N.J.--(BUSINESS WIRE)--Oct. 29, 2002

Toshiba, a primary developer and leader in DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 technology, is gearing up for the 2002 holiday season with an all-star lineup of state-of-the-art DVD players and an exciting offer from Hollywood Video. In an exclusive promotion with Hollywood Video, Toshiba is giving away 10 free DVD rentals with the purchase of any Toshiba branded DVD player between November 15th and December 31st, 2002. Consumers can choose from Toshiba's broad range of DVD players covering key price ranges and feature sets, including the industry's first DVD recorder with an 80GB built-in hard disc drive (RD-X2), and the industry's only portable DVD-Video/Audio player with progressive scan output featuring an 8.9-inch high resolution LCD display (SD-P SD-P Signal Degrade-Path 2000).

Just in time for the holiday season, Toshiba is also introducing the newest member of the DVD family, the SD-1800. A high performance player with all the technological excellence and convenience features expected from Toshiba DVD products, the SD-1800 is perfect for first-time DVD buyers. This new model features ColorStream(R) component video outputs for unsurpassed color purity, detail and resolution, as well as MP3 audio compatibility for playback of custom music collections encoded via MP3 digital format into CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution.  or CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast.  media. Users will also find a unique interface for quick and simple set-up and Enhanced Picture Modes and Picture Zoom for a totally customized DVD experience. In addition, DVD-R (DVD-Recordable) A write-once (read only) DVD disc for both movies and data endorsed by the DVD Forum. DVD-Rs are often called "DVD Dash Rs" or "DVD Minus Rs" to distinguish them from the competing "Plus R" format (see DVD+R).  Compatible Playback ensures playback of recordable DVD media.

"As a primary developer of DVD technology it is our responsibility to lead the industry with a full range of innovative players that push the envelope of the DVD format and give consumers more ways to enjoy the high-quality benefits of the DVD experience," said Jodi Sally, Director of Marketing for Toshiba Video Products. "We have models to satisfy every consumer's DVD appetite, from the new SD-1800 entry level

player to the SD-P2000 portable to the RD-X2 DVD recorder. Toshiba is committed to meeting consumers every step of the way as they experience the advantages of DVD."

Stylish New Cosmetics, Innovative Convenience Features

Distinguished by their slim, streamlined and sophisticated appearance, all Toshiba DVD players combine aesthetic appeal with unsurpassed image quality and audio performance. Toshiba has also made significant enhancements to convenience and flexibility with features on select models such as expanded front-panel controls, WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates.  playback capability, Digital Photo Viewer Technology, a Dialogue Expander, an on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 Virtual Remote Control and a Bookmarking function that permits carousel users to label nine favorite scenes on any loaded DVD disc for instant access.

Toshiba's line up of high-performance players includes five progressive scan-equipped models. These include the SD-4800 DVD-Video/Audio player featuring a newly designed universal TV/DVD remote control, and the high-quality, high-performance SD-3800. Complementing the performance of the SD-3800 is the 5-disc carousel SD-3815, equipped with MP-3 and progressive-scan capability and its counterpart, the SD-3805.

Toshiba's portable DVD, model SD-P2000, round out the range of progressive scan-equipped players.

Toshiba continues its tradition of leadership with the RD-X2, the industry's first DVD recorder with 80 GB hard disc recording capability and DVD-R/RAM, as well as the company's first ultra-high resolution (1024x600) portable widescreen DVD-Audio/Video player with super progressive scan, 2-channel DVD-Audio compatibility, and a 8.9-inch high resolution widescreen display (Model SD-P2000).

Toshiba Innovation...In Image Quality

Image quality has always been paramount in Toshiba DVD players. Toshiba was the first manufacturer to offer DVD players equipped with ColorStream(R) component video outputs (included on every Toshiba DVD model) for enhanced video performance, as well as ColorStream Pro(R) progressive scan technology, featured in five of the company's players (SD-4800, SD-3815, SD-3805, SD-3800 and SD-P2000).

Toshiba progressive scan-equipped DVD players are the ultimate "future-ready" video source components. Connecting a Toshiba progressive scan-equipped DVD player to an HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  monitor display device yields an unsurpassed home theater experience, with onscreen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 images that are film-like in quality. In addition, the Toshiba SD-3800 and SD-4800 super progressive scan DVD players feature 8:8:8 oversampling Creating a more accurate digital representation of an analog signal. In order to work with real-world signals in the computer, analog signals are sampled some number of times per second (frequency) and converted into digital code.  of interlaced Refers to a display system or image that uses interlacing and does not render contiguous lines one after the other. See interlace and interlaced GIF.  color signals, simultaneously enabling them as the ideal source component for display on a conventional analog color television set.

Further enhancing image quality, many Toshiba DVD players feature Video Black Level Expansion circuitry. This capability allows viewers to set the reference black threshold cutoff to either Normal (7.5 IRE) or Enhanced (0 IRE). The Enhanced position expands the overall contrast range in the picture, resulting in richer, deeper blacks, finer tonal gradation gradation: see ablaut.  and gray scale reproduction. Most Toshiba DVD players also include the capability of reproducing "blacker than black" PLUGE PLUGE Picture Line Up Generation Equipment  signals, a critical feature for calibrating optimum brightness levels in a home theater environment.

Toshiba's new model SD-1800 player is available now with a suggested retail price of $149.99.

Consumers should ask their local retailer about the Toshiba/Hollywood Video DVD Holiday Promotion for free DVD rentals by mail-in form or log onto www.toshiba.com.

Toshiba America Consumer Products, Inc. is an independent operating company operating company

A business that engages in transactions with outsiders.
, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide.

Make sure to visit Toshiba on the World Wide Web at http://www.toshiba.com
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 29, 2002
Words:862
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