Toshiba Created `'The Picture of Health'' During ACC; Artist Commissioned to Illustrate that Health Can Be a Work of Art.Business Editors and Health/Medical Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com ORLANDO, Fla.--(BW HealthWire)--March 23, 2001 Toshiba America Medical Systems Inc. (TAMS) partnered with artist Daniel Koffman to create -- in real time -- a dynamic work of art at the annual meeting of the American College of Cardiology The American College of Cardiology (ACC) is a nonprofit medical association established in 1949 to educate, research and influence health care public policy. The president for the 2006–2007 year is Steven E. Nissen. [1] The organization has 39 chapters in the U.S. (ACC See adaptive cruise control. ). Working in the Toshiba booth, Koffman began producing a composition to capture the experience of the conference on Sunday, March 18 and completed the piece March 22. "The artwork represents a living example of Toshiba's vision of the picture of health," said Jim Burch, director, Customer Communications, Toshiba America Medical Systems. "In this era of corporate mergers and acquisitions where companies may spend more time concentrating on each other and their market share, Toshiba is highlighting the importance of its relationships with our customers and their relationships with their patients. This artwork represents Toshiba's recognition of the importance of the human touch in health care." The Picture of Health Measuring 3 feet by 6 feet, the artwork, aptly named "The Picture of Health," is comprised of two separate images. Utilizing a prism-style construction, the canvas features two scenes -- one as it's approached from the left and another as it's approached from the right. The first scene, an impressionistic design, was produced by the artist in real-time during the show. The second side of the prism features a collage of several images, including photos of trade show attendees and Toshiba clinical images. Colorful strips of paper and other materials were available for attendees to describe what "The Picture of Health," means to them. These strips were incorporated into the collage. The finished work will be donated to East Pasco Medical Center (Zephyrhills, Fla.) for permanent display. East Pasco Medical Center East Pasco Medical Center (EPMC EPMC Employer Paid Member Contribution EPMC East Pasco Medical Center (Zephyrhills, FL, USA) EPMC Estes Park Medical Center (Estes Park, Colorado, USA) EPMC Extramural Program Management Committee ) is a 139-bed acute-care community hospital centrally located only 30 minutes from Tampa and an hour from Orlando. In operation since 1985, EPMC is one of the largest enterprises in Pasco County and offers area residents a wide range of state-of-the-art services, including a cardiac catheterization Cardiac Catheterization Definition Cardiac catheterization (also called heart catheterization) is a diagnostic procedure which does a comprehensive examination of how the heart and its blood vessels function. center, SPECT SPECT single-photon emission computed tomography. SPECT abbr. single photon emission computed tomography SPECT, n See single photon emission computer tomography. camera for nuclear medicine studies and CT, MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. and color flow echo doppler systems. About the Artist Throughout his 30-year career, graphic artist Koffman has employed a variety of mediums, including painting, sculpture and photo collage. With works that include the "Flag of Peace" and the "Twisted Olive" series, Koffman's gallery is located in Monterey, Calif. Toshiba Background At this year's ACC, Toshiba also displayed diagnostic imaging systems and/or images in the areas of CT (computed tomography Computed tomography (CT scan) X rays are aimed at slices of the body (by rotating equipment) and results are assembled with a computer to give a three-dimensional picture of a structure. ), MRI (magnetic resonance imaging magnetic resonance imaging (MRI), noninvasive diagnostic technique that uses nuclear magnetic resonance to produce cross-sectional images of organs and other internal body structures. ), nuclear medicine, ultrasound, PACS (Picture ArChiving System) A storage and management system for high-resolution images. Typically pertaining to the medical field, images such as X-rays, MRIs and CAT scans require a greater amount of storage than other industries. and vascular X-ray. With headquarters in Tustin, Calif., Toshiba America Medical Systems is a subsidiary of Toshiba America Inc., which employs 10,000 throughout the United States. TAMS markets, sells, distributes and services diagnostic imaging systems, coordinates clinical diagnostic imaging research and has responsibility for research and development for all modalities in the United States. Toshiba's imaging products include CT, MRI, nuclear medicine, ultrasound, and both conventional and vascular X-ray systems. Toshiba Corp. is a major provider of electronics, energy systems and products and a $54 billion organization with more than 191,000 employees worldwide. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.032301/bb2 |
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