Torturing pants for profit.Jeans with the used, worn, or beat-up look have become a major object of desire in America's $15 billion jeans market. At the heart of this trend are artificially aged garments engineered by Giovanni Petrin of Vedelago, Italy, whose factories in Italy, Turkey, and Romania specialize in giving jeans that "distressed" look. Petrin's company, Martelli, employs 9,000 workers who take jeans made in low-wage countries like Morocco or Turkey and stylize styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. them for clients like Armani, Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein , Gap, and Levi Strauss
Levi Strauss, born Löb Strauß . Giant washing machines tumble jeans with pumice pumice (pŭm`ĭs), volcanic glass formed by the solidification of lava that is permeated with gas bubbles. Usually found at the surface of a lava flow, it is colorless or light gray and has the general appearance of a rock froth. gravel, and workers rough up the denim by scrubbing, patching, discoloring, creasing, and poking holes. The workers must be careful to achieve the right degree of wreckage, with every hole just the right size. "If they ruin a pair," says Petrin, "they pay for them." |
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