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Torrent Introduces New Web Mining Strategies to Help Convert Visitors Into Customers At WebMiner Bootcamp 2000.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 29, 2000

Rob Utzschneider Will Present eBusiness Case Studies Demonstrating

Business Value of Scalable Clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web.  Processing and

Sophisticated Analytics

Robert L. Utzschneider, founder and vice president of market development for Torrent Systems Torrent Systems, originally named Applied Parallel Technologies, was a parallel computing software company founded in 1993 by Rob Utzschneider and Ed Zyszkowski. The company's major product was a parallel flow-based programming system called Orchestrate. , Inc., the first provider of scalable solutions for managing and integrating massive volumes of transaction and clickstream data, will speak at WebMiner Bootcamp 2000 on Wednesday, March 23, 2000 at 11 AM at the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  Marriot Fisherman's Wharf Fisherman's Wharf may refer to:
  • Fisherman's Wharf, Monterey, California - a historic fishing wharf in Monterey, California
  • Fisherman's Wharf, San Francisco, California - a hugely popular tourist destination and still-functioning wharf, located in San Francisco,
. Attendees will learn how to build next-generation Web usage mining See Web mining.  systems that exploit innovative parallel technology and scalable analytics to enable eBusiness and click-and-mortar companies to better convert visitors into lifetime customers.

Most existing clickstream processing and analytic tools are not able to process and analyze the massive volumes of clickstream data that characterize today's most popular Web sites. In addition, these tools lack sophisticated analytics and, typically, do not easily integrate with offline data sources. Next-generation Web usage mining offers users the ability to analyze massive volumes of clickstream data, integrate the data seamlessly with transaction and demographic data from offline sources, and apply sophisticated analytics for Web personalization, eCRM, and other interactive marketing programs. Utzschneider will present Web usage mining case studies based on experiences with the several of the most heavily trafficked sites on the Internet.

WebMiner Bootcamp 2000 will cover the latest tools and techniques for improving Web personalization and e-commerce revenues. Case studies will showcase the best-of-breed Web mining solutions. For more information on attending WebMiner Bootcamp 2000 visit www.webminer.com/bootcamp.htm.

About Torrent Systems, Inc.

Torrent(R) Systems, Inc., the first provider of scalable solutions for managing and integrating massive volumes of transaction and clickstream data, is a privately owned firm headquartered in Cambridge. Torrent's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Orchestrate or·ches·trate  
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.

2.
(TM), uses an innovative parallel processing parallel processing, the concurrent or simultaneous execution of two or more parts of a single computer program, at speeds far exceeding those of a conventional computer.  technology to enable enterprises to solve business problems once considered impossible. Orchestrate users have realized tens--even hundreds--of millions of dollars in return on investment by processing unprecedented volumes of data with unrestricted analytical complexity. Orchestrate provides the technology infrastructure that makes possible some of the most strategically valuable applications in the world. Torrent's customers include Fingerhut Companies, United Airlines, and Wachovia.

Torrent is a registered trademark and Orchestrate is a trademark of Torrent Systems, Inc. All other brand and product names mentioned in this document are trademarks, registered trademarks or service marks of their respective holders.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 29, 2000
Words:397
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