Toray Announces Price Reduction and Rebate Offer on PD Products; End Users Now Get 2 Gigabytes of Data Storage & CD-ROM for under $400.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Sept. 9, 1996--Toray Optical Storage Solutions, a division of Toray Marketing & Sales (America) Inc. announced today an effective $100 street-price reduction on their Phasewriter DUAL(TM) drives. This offer includes an estimated $50 off the current suggested price plus an end-user $50 mail-in rebate and three free pieces of 650 MB Phasewrite(TM) PD media inside the box. In addition to the price reduction, end users will now get two gigabytes of data storage media, a CD-ROM reader See CD-ROM drive. , and bundled software (1) Applications that are included with new hardware. For example, a new PC often comes with several applications, many of which may be light versions or full versions with no limit on usage. Others may be only 60- or 90-day trial packages. See bundle. utilities for a net price as low as $400. Effective street prices will be about $399 and $499 after the mail-in rebate for Toray's PD internal and external drives, respectively. The Phasewriter Dual PD combines a 650 MB removable, rewritable storage device and a Quad-speed CD-ROM reader in a single drive. The cross-platform SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. device, compatible under DOS/Windows, Windows 95, NT, Mac, OS/2 and UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). gives users the flexibility to upgrade, network and work across multiple operating environments. The combination of three free 650 MB (1.95GB) Phasewrite PD media and software utilities (which includes Full-featured Seagate Backup for Windows 3.1, Windows 95 and Macintosh, as well as the full-featured version of Netcom Internet Access software for Windows on a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). ) equals to over $250 in real added value. "This price reduction allows potential customers to compare the overall value of the Phasewriter Dual back-up solution as a viable data storage alternative to other removable storage drives," said Jim Rowley, general manager for Toray Optical Storage Solutions. "By understanding the applications and providing an outstanding overall value, we are in a position to take PD technology to the next level of market acceptance." Toray positions their PD product as "Better than CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution. " because it offers the rewritable capability of backing up data that provides random access to files. This feature, paired with the functionality of a CD-ROM player that supports all formats of CD-ROMs in the same drive achieves a competitive advantage over CD-R for the most cost-effective solution in backup. The high performance removable PD system can be made bootable like a hard drive, and in disaster recovery situations, reduce down time in protecting valuable data. Additionally, PD can be used as a direct access device to launch applications or be used to provide unlimited rewritable storage for backups and archiving. The U.S. government and major corporations have begun to take note of the value that Toray has offered. A Manufacturing Process Engineer at Ford Motor Co.'s Louisville Assembly Plant, Richard Morris remarked about the ease of use and value of the PD drive while comparing it to other removable data storage drives, namely the Syquest EZ-135, and Iomega Zip. "After looking at the capacities of other drives, I found more value in Toray's 650 MB PD drive solution to back up our Statistical Process Control data here at Ford," Morris said. "After easily installing 30 PD drives, each employee has been really happy with the drive's performance and ability to back up system hard drives." To date, other significant installations of the Toray Phasewriter Dual include AT&T, Chevron and the U.S. Air Force. With a price comparable to the Iomega Jaz drive The Jaz drive was a removable disk storage system, introduced by the Iomega company. It has since been discontinued. These drives initially came in 1 and 2 GB sizes, which were a significant increase over Iomega's most popular product at the time, the Zip drive. , Toray is promoting PD technology as a more reliable backup solution that also reads all existing CD-ROMs. Toray's Phasewriter Dual has a significant advantage over other storage technologies by including $200 in value-added software, 2 GB of rewritable data storage, and offering an effective net price as low as $399. Today's PD media will be read-compatible with Digital Versatile Disk (DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ) technology that will be available in 1997. Some manufacturers that currently market PD technology are Compaq, Imation (3M), NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , and Panasonic. Toray's Phasewriter Dual drives and media are available through national channel distribution, retailers and mail-order catalogs including Ingram Micro, Best Buy, Global Computer Supplies, Insight Direct, Creative Computers, and MicroWarehouse. -0- Note to editors: Toray Industries is a manufacturing company that is publicly traded in Japanese and European stock exchanges This is a list of European stock exchanges. There are two major pan-European stock exchanges:
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with regional offices in San Mateo, Houston and Seattle. CONTACT: Toray Optical Storage Solutions Jim Rowley, 415/341-7152 x22 (company contact) info@toray.com http://www.toray.com or Deirdre Dalton, 415/341-7152 (press contact) deirdred@toray.com |
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