TopicalNet Completes IPRO Acquisiton.

Business/Technology Editors

WOBURN, Mass.--(BUSINESS WIRE)--April 23, 2001

TopicalNet, Inc., a leader in developing automated content classification technology for business to business applications, today announced the completion of the acquisition of Internet Profiles Corporation (I/PRO), a wholly owned subsidiary of Engage, Inc. (Nasdaq: ENGA), a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). The I/PRO acquisition was first announced March 28, 2001.

The addition of I/PRO's robust analytics tools to TopicalNet's patented classification technology will allow the company to offer businesses powerful online solutions for actively managing page-level content and user traffic. TopicalNet's solutions also include page level demographics and psychographics profiling, while maintaining user privacy. By combining demographic information such as age, income and gender with psychographic information about interest areas, marketers, business managers, Web site designers and corporate site managers can better design, manage and market their sites.

"With I/PRO as part of the TopicalNet family, we have added a truly synergistic base of technologies, employees and customers to TopicalNet's business," said Ray Kingman, president and CEO of TopicalNet, Inc. "The addition of I/PRO is a major step towards the realization of TopicalNet's goal--to provide solutions that site managers and marketers need to actively manage their information assets to drive new business."

About TopicalNet, Inc.

TopicalNet, Inc.'s patented classification technology provides businesses with the solution to classify their massive amounts of electronically stored data into easily accessible "topics." TopicalNet's automated and scalable software accurately classifies pages on the Internet, within corporate Intranets and Extranets, and within online advertising networks. By providing a roadmap of the content, TopicalNet allows its customers to better manage, disseminate and utilize their assets and provide contextual commerce solutions, thereby improving customer satisfaction and increasing revenues. TopicalNet will be the standard in classification systems for content management and contextual commerce by delivering the right information to the right person at the right time. TopicalNet Europe, a joint venture between TopicalNet and Bertelsmann mediaSystems, markets TopicalNet's classification solutions in Europe and South America and develops European language versions. For more information about TopicalNet, visit www.TopicalNet.com or contact TopicalNet at 781-932-8400, extension 400, or send e-mail to [e-mail].

TopicalNet is a trademark and service mark of TopicalNet, Inc. TopicalNet, Inc. has applied for registration of TopicalNet before the U.S. Patent and Trademark Office. All other products and services mentioned may be trademarks or service marks of their respective owners.