Top Sporting Goods and Outdoor Retailers Choose PowerReviews' High-impact, Tag-based Approach to Online Customer Reviews.Lifestyle-based PowerTags[TM] Resonate with Shoppers and Merchandisers Alike MILLBRAE, Calif. -- Several leading outdoor and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport retailers have selected PowerReviews (www.powerreviews.com) as their online customer reviews and ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. , attracted by its unique PowerTags[TM] feature that allows customers to add descriptors to reviews that are unique to their lifestyles and interests. These searchable, relatable descriptors are summarized in the reviews by "Pros," "Cons" and "Best Uses" to give shoppers a high-impact and efficient way to help them make their final purchase decision. Mountain Gear (www.mountaingear.com), Paragon Sports (www.paragonsports.com), Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire. EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own, (www.ems.com), Performance Bicycle (www.performancebike.com) and Evogear (www.evogear.com) are among the retailers touting the benefits of this feature available only from PowerReviews. "We've seen customers call out features of a product that we didn't actually identify in the product description itself," said Nathan Decker, director of e-commerce for Evogear, a skiing, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. and snowboarding site that recently added PowerReviews. "It's very helpful for shoppers to hear from other shoppers in their own vernacular to help them make informed purchase decisions." On Evogear, customer JJNautique of Wisconsin added the tag "big pop," a common term among surf riders, to the Pros section for the Liquid Force Shane Wakeboard. Other tags Evogear reviewers used for Best Uses with various products included "big air," "crud (Create, Retrieve, Update, Delete) The basic processes that are applied to data. ," "park and pipe" and, for an overnight bag, "avoiding baggage claim Noun 1. baggage claim - an area in an airport where arriving passengers can collect the luggage that has been carried in the hold of the aircraft area - a part of a structure having some specific characteristic or function; "the spacious cooking area provided ." "One of the main reasons we chose PowerReviews after comparing it with other services is their understanding of online merchandising and their commitment to the specific needs of our company," said Whitney Parsons, internet marketing manager for Mountain Gear. "They are continually working on new functionality that we need, and PowerTags is an important example that really matters to our customers." One Mt. Gear customer, J.D. of Cascade, Colorado, in a review of NX21 ski bindings, added to the Pros field that they are "easy to put on and adjust" and "stiff enough to push 8800," referring to Dynastar Legend 8800 skis. Other Mt. Gear tags included "nice gate action" for a carabiner, "windproof wind·proof adj. Impervious to or resistant to wind: a windproof jacket. ," "great fit," "stylish," "breathable breath·a·ble adj. 1. Suitable or pleasant for breathing: breathable air. 2. Permitting air to pass through: a breathable fabric. " and "comfy." "These are authentic terms from verified customers with real knowledge of the sports and the products," said Parsons. "Other customers who read them will connect right away." Performance Bike customers have also populated reviews with their own unique descriptive tags. "Clyde the big Fat Rider" from St. Louis, for instance, added the following Pros to his review of the Forte Carve mountain bike pedals: "easy engagement," "easy release," "highly compatible" and "shed mud." "Unlike free-form text reviews, PowerTags automatically tabulates customer-generated descriptors in our reviews," said PowerReviews CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Andy Chen. "This generates simple-to-read review summaries and enables descriptors to be searchable on the site. This way, shoppers can make decisions based on more meaningful and quantifiable information, driving greater conversion than traditional, free-form customer review engines." Chen and PowerReviews co-founder and COO Robert Chea are e-commerce pioneers who established early standards for online shopping best practices as co-founders of public online retailer Fogdog fog·dog n. A bright or clear spot that appears in breaking fog. [From the fact that it accompanies fog as a dog accompanies its owner.] .com and later as executives with Yahoo! Shopping and e-commerce platform leader GSI Commerce, respectively. About PowerReviews([TM]) PowerReviews is a consumer technology company that provides best-in-class customer reviews services to multi-channel retailers to help convert more shoppers and attract new shoppers through high-impact, peer-level reviews. PowerReviews' patent-pending PowerTags([TM]) technology captures customer opinions in their own vernacular, making reviews more relatable and impactful for other shoppers. PowerReviews offers its unique customer reviews service on a fully managed basis, with no downtime risk of a traditional ASP. Its customers include TicketsNow, Adorama, Abt Electronics, Sam Ash, and Mountain Gear. Based in Millbrae, California, PowerReviews is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with funding from leading Silicon Valley venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Menlo Ventures and Draper Richards. For more information visit www.PowerReviews.com. |
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