Top Five Commercial Satellite Operators Control 63% of Leased Capacity; Proposed Merger of PanAmSat and Intelsat to Equate for 37% of Global Leased Capacity and 25% of Industry Revenues, According to Northern Sky Research.CAMBRIDGE, Mass. -- In its recently released study, "Global Assessment of Satellite Demand, 2nd Edition", Northern Sky Research (NSR NSR abbr. normal sinus rhythm NSR Normal sinus rhythm, see there ) offers a completely updated, in-depth and unbiased analysis of the global, commercial satellite market. This study segments the market into seven distinct applications and assesses trends in market demand for C-, Ku- and Ka-band satellite transponder A receiver/transmitter on a communications satellite. It receives a microwave signal from earth (uplink), amplifies it and retransmits it back to earth at a different frequency (downlink). A satellite has several transponders. capacity for each of these applications in twelve regional markets. Further, the study assigns market share to the leading satellite operators in each region based on total leased C- and Ku-band capacity. "There are many ways to determine market share in this industry", said Patrick French Patrick French (1966 - ) is an English writer and historian. He was educated at the University of Edinburgh. He is best known for his biography of Francis Younghusband which won both the Somerset Maugham Award and the Royal Society of Literature W. H. Heinemann Prize. , Senior Analyst for NSR and author of the report. "Total revenue is the most common, though NSR offers an analysis of market share based on actual leased capacity in order to provide insight into this particular dynamic of the market. This approach places Intelsat as the largest operator in terms of leased capacity as of the end of 2004, followed by PanAmSat, SES Global, Eutelsat and New Skies Satellites. SES Global was the largest operator in 2004 based on revenues; however, the company only places third in terms leased capacity, which quickly demonstrates that SES commands much higher average pricing per leased transponder." NSR's analysis of the commercial satellite market is structured such that over 100 individual demand forecasts were performed in order to build up a highly granular evaluation of which demand drivers are creating growth in the industry and illustrating where demand is declining. Separate regional C-, Ku- and Ka-band demand forecasts were generated for each of the major satellite applications investigated in the study. These applications include video distribution, Direct-to-Home, video contribution & OUTV OUTV Operator of Uninspected Towing Vessels , telephony & carrier, satellite broadband, narrowband VSAT (Very Small Aperture satellite Terminal) A small earth station for satellite transmission that handles up to 56 Kbits/sec of digital transmission. VSATs that handle the T1 data rate (up to 1.544 Mbits/sec) are called "TSATs. and a group of other niche satellite services. Whenever possible, NSR built its market assessment using a bottom-up approach for each of the following regional markets: North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. & Caribbean, South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , the Atlantic Ocean Atlantic Ocean [Lat.,=of Atlas], second largest ocean (c.31,800,000 sq mi/82,362,000 sq km; c.36,000,000 sq mi/93,240,000 sq km with marginal seas). Physical Geography Extent and Seas Region, Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). , Central & Eastern Europe Eastern Europe The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991. , the Middle East & North Africa, Sub-Saharan Africa, East Asia, South Asia, Southeast Asia, and the Pacific Ocean Region. "A regional and application-based approach to the commercial satellite market is essential", continues French, "because capacity demand drivers can be complete different as you move from one region or application to the next. Examining the market in this way allows one, for example, to pinpoint where a merged PanAmSat and Intelsat truly are complementary in their businesses and where they overlap." NSR's study also assesses the role of the 33 other smaller and regional commercial satellite operators and how they split the remaining 37% of the leased capacity and 35% of the revenues between them. Beyond NSR's own assessment of the market, this study is seen as a tool to be used by its clients in their individual assessments of the market. For this reason NSR includes all of the study data in Excel files, along with a point-by-point forecast methodology, which will allow the study's users to manipulate the data to suit their own internal forecast needs and their view of how each separate satellite application will develop in the twelve distinct regional markets. For additional information on this report, including a full table of contents, list of exhibits, and executive summary, please visit www.nsr.com or call NSR at 617-576-5771. Northern Sky Research (NSR) is an international market research and consulting firm specializing in satellite and wireless technology and applications. NSR primary areas of expertise include satellite technology, IP applications, wireless convergence and broadcast services. With extensive expertise in all regions and a number of broadband sectors, NSR is a leading provider of in-depth market insight and analyses. |
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