Top Five Academic Publishers Choose Brainshark to Deliver Sales Training and Customer Education.

WALTHAM, Mass. -- Industry-wide Trends Drive need for Rapidly-Delivered Communications and Training

Brainshark, the leader in on-demand rich-media communications solutions, today announced that its Brainshark's Communications Platform has been selected by the top five academic publishing houses including, Thomson, Bedford Freeman & Worth, and Houghton Mifflin to deliver training and product education to their sales force, customers, and prospects. As publishers' product lines have grown in depth and breadth over recent years, the importance of communicating product knowledge to the sales force and customers has become critical to the battle over market share. The development of a well-tuned, well-trained sales force is a critical element of success, and the ability to provide ongoing valuable education to customers is an important competitive strength.

"Our success as a publisher hinges on high-quality product development. For this strategy to work, our sales force needs to be able to articulate the difference we bring to our markets," said John Britch, Director of Marketing, W.H. Freeman & Company/Worth Publishers. "With Brainshark, we're able to deploy on-demand training to our sales force quickly and assess how well they understand the content. Reps enjoy using Brainshark because it is an engaging way to learn and they have control over where and when they take the training."

Brainshark's on demand rich media communications solution is ideally suited for industries like educational publishing where product information needs to be quickly communicated to a dispersed sales force, buyers, and end-user educators; with each audience requiring similar yet customized types of information. In the publishing industry in particular, product lines have become exponentially complex as technology-based learning materials are further integrated into classroom learning environments. The business of selling traditional textbooks has evolved to selling integrated offerings that may include a software component delivered on CD, or corresponding online exercises. This presents a learning curve both for those needing to sell and represent the products effectively, as well as those who are new to using them in practice.

"Brainshark is pleased to be the solution of choice of leading publishers for delivering on demand sales force and customer education," said Joe Gustafson, president and CEO, Brainshark. "From day one, our objective in designing our solutions was to accelerate the flow of business information directly from product and subject matter experts to their audiences, to help companies be more agile and competitive in the marketplace. Top publishers that have invested heavily in their sales force quickly realize the benefit of supplying reps with continuous and timely training that can be launched in very short timeframes."

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of ondemand rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.