Top 5 auto writers ad spending.

Company *                            2004           2005   % Change

State Farm                   $260 Million   $320 Million     23.1%
Allstate                     $299 Million   $289 Million      3.3%
Progressive                  $201 Million   $252 Million     25.4%
Berkshire Hathaway (Geico)   $286 Million   $403 Million     40.9%
Nationwide                    $56 Million    $80 Million     42.9%

* Ranking based on direct premiums written in 2004, according to A.M.
Best Statement Products: State/Line.

Source for ad spending: TNS Medical Intelligence
Based in 18 media: Network TV, cable TV, spot TV, Hispanic network TV,
syndication TV, magazines, Sunday magazines, B-to-B magazines,
newspapers, national newspapers, national spot radio, local radio,
network radio, local magazines, Internet, Hispanic magazines and
other advertising.