Top 20 vendors/top 30 brands, case sales, 4-week and 13-week data ending 2/22/09: excerpted from IRI Data Total US Food.
Top 20 Vendors/Top 30 Brands, case sales, 4-week and 13-week data
ending 2/22/09
Excerpted from IRI Data Total US Food
Cs Shr
Four wk Cs Sales Cs Share of Cat
Top 20 Vendors case sales % Chg YA Of Cat chg YA
A-B minus GROLSCH 13,383,560 7.0 46.0 1.2
MILLERCOORS + GROLSCH 9,322,701 2.9 32.1 (0.4)
CROWN IMPORTS 1,403,870 1.8 4.8 (0.1)
HEINEKEN USA + S&N 1,371,428 0.8 4.7 (0.2)
PABST BREWING CO 760,447 (2.6) 2.6 (0.2)
DIAGEO GUINNESS USA 447,879 (7.6) 1.5 (0.2)
BOSTON BEER CO 299,309 (11.7) 1.0 (0.2)
D G YUENGLING & SON INC 273,877 27.3 0.9 0.2
LABATT USA 237,144 0.5 0.8 (0.0)
CRAFT BRANDS ALLIANCE 173,635 8.8 0.6 0.0
MARK ANTHONY BRANDS 152,976 6.4 0.5 0.0
SIERRA NEVADA BREWING 146,850 5.0 0.5 0.0
GAMBRINUS COMPANY 120,629 6.6 0.4 0.0
NEW BELGIUM BREWING 93,508 10.8 0.3 0.0
INDEPENDENT BREWERS 85,947 9.2 0.3 0.0
DESCHUTES BREWERY 64,868 18.1 0.2 0.0
HIGH FALLS BREWING 63,936 (18.1) 0.2 (0.1)
E & J GALLO WNRY 31,993 1.4 0.1 (0.0)
G K SKAGGS 28,067 5.1 0.1 0.0
FULL SAIL BREWING 26,064 16.8 0.1 0.0
13-wk Case shr
13-Week cs sls Case shr of cat
Top 20 Vendors Case Sale chg YA of cat chg YA
A-B minus GROLSCH 44,413,060 6.8 45.6 0.8
MILLERCOORS + GROLSCH 30,833,510 3.0 31.7 (0.6)
CROWN IMPORTS 4,802,147 6.4 4.9 0.1
HEINEKEN USA + S&N 4,776,097 2.9 4.9 (0.1)
PABST BREWING CO 2,537,046 (0.6) 2.6 (0.1)
DIAGEO GUINNESS USA 1,477,557 (6.0) 1.5 (0.2)
BOSTON BEER CO 1,272,960 (2.1) 1.3 (0.1)
D G YUENGLING & SON INC 870,421 22.0 0.9 0.1
LABATT USA 883,450 4.3 0.9 (0.0)
CRAFT BRANDS ALLIANCE 592,689 10.5 0.6 0.0
MARK ANTHONY BRANDS 515,604 7.4 0.5 0.0
SIERRA NEVADA BREWING 545,177 12.4 0.6 0.0
GAMBRINUS COMPANY 392,663 8.3 0.4 0.0
NEW BELGIUM BREWING 326,888 13.3 0.3 0.0
INDEPENDENT BREWERS 301,091 13.9 0.3 0.0
DESCHUTES BREWERY 231,052 18.5 0.2 0.0
HIGH FALLS BREWING 218,984 (15.8) 0.2 (0.1)
E & J GALLO WNRY 109,019 2.2 0.1 (0.0)
G K SKAGGS 90,499 12.2 0.1 0.0
FULL SAIL BREWING 90,858 15.9 0.1 0.0
Cs Shr
Four wk Cs Sales Cs Share of Cat
Top 30 Brands case sales % Chg YA Of Cat chg YA
BUD LIGHT 4,784,753 7.2 16.5 0.5
MILLER LITE 2,333,366 (2.3) 8.0 (0.5)
COORS LIGHT 2,296,150 7.2 7.9 0.2
BUDWEISER 2,274,464 0.9 7.8 (0.3)
NATURAL LIGHT 1,357,814 5.6 4.7 0.1
BUSCH LIGHT 1,001,804 7.0 3.4 0.1
CORONA EXTRA 828,617 0.2 2.8 (0.1)
MILLER HIGH LIFE 829,924 6.7 2.9 0.1
BUSCH 772,525 7.2 2.7 0.1
MICHELOB ULTRA LIGHT 622,733 2.5 2.1 (0.0)
HEINEKEN 581,806 (6.2) 2.0 (0.2)
KEYSTONE LIGHT 610,952 17.4 2.1 0.2
MILLER GENUINE DRAFT 425,710 (8.7) 1.5 (0.2)
NATURAL ICE 403,856 8.2 1.4 0.0
MILWAUKEES BEST LT 350,123 (6.7) 1.2 (0.1)
TECATE 293,565 21.4 1.0 0.1
BUDWEISER SELECT 302,839 (2.7) 1.0 (0.1)
BUD LIGHT LIME 249,473 0.9 0.9
CORONA LIGHT 233,512 (1.6) 0.8 (0.0)
PABST BLUE RIBBON 274,462 17.1 0.9 0.1
ICEHOUSE 261,266 (1.1) 0.9 (0.0)
COORS 250,659 12.2 0.9 0.1
MILWAUKEES BEST 223,597 (9.0) 0.8 (0.1)
MILWAUKEES BEST ICE 193,740 (6.9) 0.7 (0.1)
MILLER HIGH LIFE LIGHT 175,487 1.4 0.6 (0.0)
YUENGLING TRAD LAGER 201,538 29.4 0.7 0.1
MICHELOB LIGHT 147,011 (19.8) 0.5 (0.2)
HEINEKEN PREM LIGHT 138,631 (7.2) 0.5 (0.1)
MODELO ESPECIAL 142,030 25.6 0.5 0.1
MILLER GEN DRAFT LT 232,896 313.4 0.8 0.6
13-wk Case shr
13-Week cs sls Case shr of cat
Top 30 Brands Case Sale chg YA of cat chg YA
BUD LIGHT 16,093,970 7.6 16.5 0.4
MILLER LITE 7,881,785 (2.6) 8.1 (0.6)
COORS LIGHT 7,618,400 8.3 7.8 0.2
BUDWEISER 7,427,400 0.1 7.6 (0.4)
NATURAL LIGHT 4,387,721 3.5 4.5 (0.1)
BUSCH LIGHT 3,318,085 5.0 3.4 0.0
CORONA EXTRA 2,869,819 4.6 2.9 (0.0)
MILLER HIGH LIFE 2,685,952 7.1 2.8 0.1
BUSCH 2,516,587 6.6 2.6 0.0
MICHELOB ULTRA LIGHT 2,075,839 2.0 2.1 (0.1)
HEINEKEN 2,097,635 (2.4) 2.2 (0.2)
KEYSTONE LIGHT 1,966,619 15.8 2.0 0.2
MILLER GENUINE DRAFT 1,413,506 (8.6) 1.5 (0.2)
NATURAL ICE 1,306,197 8.0 1.3 0.0
MILWAUKEES BEST LT 1,152,672 (6.5) 1.2 (0.1)
TECATE 975,746 21.0 1.0 0.1
BUDWEISER SELECT 983,539 (6.9) 1.0 (0.1)
BUD LIGHT LIME 839,733 0.9 0.9
CORONA LIGHT 776,814 3.3 0.8 (0.0)
PABST BLUE RIBBON 874,388 19.1 0.9 0.1
ICEHOUSE 843,538 (1.6) 0.9 (0.1)
COORS 800,233 11.4 0.8 0.0
MILWAUKEES BEST 720,616 (11.4) 0.7 (0.1)
MILWAUKEES BEST ICE 637,854 (4.9) 0.7 (0.1)
MILLER HIGH LIFE LIGHT 584,768 4.1 0.6 (0.0)
YUENGLING TRAD LAGER 639,601 23.7 0.7 0.1
MICHELOB LIGHT 517,544 (20.2) 0.5 (0.2)
HEINEKEN PREM LIGHT 505,865 (1.8) 0.5 (0.0)
MODELO ESPECIAL 494,300 31.9 0.5 0.1
MILLER GEN DRAFT LT 692,881 232.6 0.7 0.5
COPYRIGHT 2009 Modern Brewery Age LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.
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