Tom Wark Joins Specialty Wine Retailers Association As Executive Director.Growing Wine Retailer Group Fighting for a True National Wine Market SACRAMENTO, Calif. -- The Specialty Wine Retailers Association (http://www.specialtywineretailers.org) announced today the appointment of Tom Wark as the association's new Executive Director. Wark will lead the association as it works to build a national marketplace for retailer-to-consumer sales in the face of artificial and protectionist pro·tec·tion·ism n. The advocacy, system, or theory of protecting domestic producers by impeding or limiting, as by tariffs or quotas, the importation of foreign goods and services. barriers to trade. "Tom's long background in wine marketing and communications and his keen understanding of the issues that confront wine retailers and consumers put him at the top of the list to lead SWRA SWRA South West Regional Assembly (UK) SWRA Software Requirements Analysis ," commented Leslie Bergland, SWRA president. "We are excited because he brings an unquestionable commitment to creating open and fair trade for every sector of the wine industry from consumers and retailers to wholesalers and producers." Wark entered the wine industry in 1990 working in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . In 1994 he established his own firm, Wark Communications, to provide communications services to wineries and wine-related companies. Wark has long been a vocal consumer and industry advocate for fair and legal direct shipping of wine. He has worked with the Coalition for Free Trade, Family Winemakers of California and Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine Vintners. "Thousands of wine brands from across the globe are available to consumers today, but without a level playing field See net neutrality. for wine merchants it's unlikely that consumers will have access to most of these brands," notes Wark. "My goal at SWRA is to help create that playing field by building a coalition of progressive retailers who understand that without directly confronting the growing number of discriminatory dis·crim·i·na·to·ry adj. 1. Marked by or showing prejudice; biased. 2. Making distinctions. dis·crim laws and regulations across the country consumer access to fine wines will be severely diminished." The Specialty Wine Retailers Association is a nationwide collection of wine merchants, auction houses, wine e-tailers, catalogers and wine clubs including 1-800-flowers.com (Ambrosiawine.com), Beverages & More, Bonhams Bonhams is a privately owned British auction house founded in 1793. It is the third largest auctioneer after Sotheby's and Christie's, and conducts around 700 auctions per year. The firm has London salerooms in New Bond Street and Knightsbridge. & Butterfields, K & L Wine Merchants, My Wines Direct, Rare Wine Company, Signature Wines, Vinfolio, Winebid.com, and Wine Country Gift Baskets A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard . Founded in 2005, SWRA's works in various legislative and regulatory arenas and by litigating to achieve its primary goal of replacing archaic and discriminatory laws that hurt consumers and retailers alike and to prevent new attempts by special interests to build more protectionist trade barriers. |
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