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Tom Johnson.


One day last August, Cable News Network President Tom Johnson Tom Johnson may refer to:
  • Tom Johnson (journalist), former president of Cable News Network (CNN)
  • Tom Johnson (composer) (born 1939), minimalist composer
  • Tom Johnson (musician) (born 1978), composer/arranger, trombonist, audio engineer/producer
 was met by four Delta Air Lines officials upon his arrival at London's Gatwick Airport. The officials immediately whisked Johnson away and relayed to him an urgent message: Call CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 headquarters in Atlanta.

The reason for the message: Hard-line Communists in the Soviet Union had ousted then-President Mikhail Gorbachev. Johnson's lieutenants sought direction on how to cover the putsch.

"I said: 'Let's do whatever it takes in terms of staffing and satellite linkups so we can cover this as well as we covered the war in the Persian Gulf,'" Johnson recalls. CNN did, beaming worldwide the live, on-the-spot coverage that has become its trademark. In fact, the network did its job so well that some Moscow residents watched on television as Soviet tanks encircled en·cir·cle  
tr.v. en·cir·cled, en·cir·cling, en·cir·cles
1. To form a circle around; surround. See Synonyms at surround.

2. To move or go around completely; make a circuit of.
 the Russian White House, where Boris Yeltsin had holed up. Providing the coverage was affiliate CNN International. Likewise, CNN was there with cameras rolling when Yeltsin emerged from the building to straddle In the stock and commodity markets, a strategy in options contracts consisting of an equal number of put options and call options on the same underlying share, index, or commodity future.  a tank and rally his supporters, and later as Gorbachev was restored but the Soviet Union crumbled.

CNN is part of the news division of Ted Turner's Atlanta-based Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. . But billionaire Turner has handed Johnson, 51, near-total authority over the division, which also includes the international unit and CNN Headline News.

The reason? Don't tinker with success. The news division's revenues jumped 18.4 percent in 1991 to $479.5 million. Those of CNN International alone soared 107 percent. Division revenues accounted for 32.4 percent of TBS' $1.48 billion total, compared with 29.1 percent in 1990. But the division garnered net profits of $167.6 million, 56.4 percent of the parent's bottom line.

To be sure, there are clouds on the horizon. Analysts say ad revenues may level off following a year in which CNN won kudos for its coverage of America's first war in 20 years and the crumbling of a superpower. According to some estimates, coverage of Operation Desert Storm Noun 1. Operation Desert Storm - the United States and its allies defeated Iraq in a ground war that lasted 100 hours (1991)
Gulf War, Persian Gulf War - a war fought between Iraq and a coalition led by the United States that freed Kuwait from Iraqi invaders;
 ignited a 400 percent increase in viewers during last year's first quarter.

In addition, since CNN relies on cable systems for most of its U.S. exposure, its continued growth is tied to the health of the cable industry. And the sector's prognosis is mixed: Although cable's penetration in U.S. homes rose to 61.1 percent in April 1992 from 59.6 percent a year earlier, the industry has been the target of "price-gouging" charges and re-regulation proposals on Capitol Hill.

Cable multi-system operators, or MSOs, argue that if their rates are regulated, it will strap their marketing efforts, delay expansion and stymie sty·mie also sty·my  
tr.v. sty·mied , sty·mie·ing also sty·my·ing , sty·mies
To thwart; stump: a problem in thermodynamics that stymied half the class.

n.
1.
 growth of channel capacity. While this wouldn't mean that any systems would drop CNN, the network would be denied key expansion opportunities.

In day-to-day operations, Johnson opts for a collegial col·le·gi·al  
adj.
1.
a. Characterized by or having power and authority vested equally among colleagues: "He . . .
 management approach. If Ted Turner gives him a relatively free hand, Johnson does the same with his editors.

"I provide significant authority to the top editors, because in this business, speed is life," says Johnson, who joined CNN in 1990. "I don't want to "I Don't Want To"/"I Love Me Some Him" is the third single released from Toni Braxton's multiplatinum second album, Secrets. Written and produced by R. Kelly, this ballad describes the agony of a break-up.  create a bureaucratic process that slows the response time."

Currently, CNN is expanding into niche programming. Already, CNN's Airport Channel and Shopping Channel provide viewers with specialized reports; several more such services are being considered. Johnson considers them prudent risks: "We need to stay ahead of the competition," he says. "We can't get tied down in 'analysis-paralysis.'"

On occasion, CNN's expanding international scope has turned Johnson from newswatcher to newsmaker news·mak·er  
n.
One that is newsworthy.
. Last December, he looked on as Gorbachev prepared to sign the decree transferring presidential power to Yeltsin.

Trouble was, Gorby's pen wouldn't work, so Johnson offered his, a Mont Blanc instrument inscribed in·scribe  
tr.v. in·scribed, in·scrib·ing, in·scribes
1.
a. To write, print, carve, or engrave (words or letters) on or in a surface.

b. To mark or engrave (a surface) with words or letters.
 with the CNN logo. Thus making history, Johnson noted later, was a pen bearing the mark of what was once derided as the "Chicken Noodle Network."

In September, Johnson will also host the "World Economic Development Congress," a CNN-sponsored gathering of chief executives from multinational companies and officials from government, the International Monetary Fund and the World Bank.

In 1965, Johnson won a White House fellowship and was assigned to work in the office of Bill Moyers, then press secretary to President Lyndon B. Johnson. Later, he became executive editor and president of the Dallas Times-Herald. In 1977, Otis Chandler, then-chairman of Times Mirror, hired him as president of the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
. Johnson stayed on for 13 years.

"I have very low tolerance for mediocrity," Johnson says. "I press myself and the people around me a great deal.

"I want CNN to be the best at what we do."
COPYRIGHT 1992 Chief Executive Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:N.B.; president of Cable News Network
Author:Shaw, Russell
Publication:Chief Executive (U.S.)
Date:Jul 1, 1992
Words:764
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