Tocquigny Named Interactive Agency for World Vision.Austin-Based Agency to Capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Interactive Expertise to Generate Online Donations AUSTIN, Texas -- Tocquigny, one of the nation's top independent interactive marketing agencies, has been selected by World Vision, a Seattle-based global relief organization, to create and implement interactive strategies that drive online donations and build an online brand. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Brad Cooper
Bradford ("Brad") Paul Cooper , World Vision Division Director of Interactive Media for Donor The party conferring a power. One who makes a gift. One who creates a trust. donor n. a person or entity making a gift or donation. DONOR. He who makes a gift. (q.v.) Engagement, "We chose Tocquigny not only because of their outstanding team and excellent track record in the industry, but also because they fully share our passion for utilizing Interactive technologies to better serve children and communities around the world. We are very excited about the potential our combined teams have in building best-in-class programs to attract and retain World Vision supporters." Tocquigny competed against five other national agencies before being awarded the interactive account for World Vision. Tocquigny was chosen because of their unique creative approach, their past experience producing highly successful and measurable interactive campaigns and their ability to build online relationships with customers for clients such as Dell and AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. . "This engagement with World Vision fulfills both the personal and professional passions of our staff," said Yvonne Tocquigny, Chief Executive Officer of the agency. "We have a passion to help children. And that aligns beautifully with World Vision's mission. Professionally, we are a perfect fit for World Vision because of our expertise in reaching the 'new consumer' through a scientifically formulated for·mu·late tr.v. for·mu·lat·ed, for·mu·lat·ing, for·mu·lates 1. a. To state as or reduce to a formula. b. To express in systematic terms or concepts. c. combination of the latest digital media formats and the most effective new technologies." Tocquigny has partnered with Mediasmith, one of the nation's largest integrated media agencies, to leverage their proven expertise in optimizing media campaigns and will begin implementing interactive strategies for World Vision before the end of 2006. About World Vision World Vision helps transform the lives of approximately 100 million of the world's poorest children and families in nearly 100 countries, including the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Their non-profit work extends assistance to all people, regardless of their religious beliefs, gender, race, or ethnic background. World Vision focuses its work on projects that help communities address the root causes Co not just the symptoms Co of poverty. www.worldvision.org About Tocquigny As both an interactive marketing agency and measurement consultancy, Tocquigny is uniquely qualified to provide clients with the latest in innovative marketing. Tocquigny provides completely integrated solutions that utilize every advantage offered by the convergence of media and technology, complemented by their unique ability to collect and analyze data, provide insights that increase marketing success. www.tocquigny.com About Mediasmith Mediasmith develops advertising media strategies, plans and buys in virtually all product categories and utilizes all media. Mediasmith has put together effective campaigns for countless clients in every medium imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag by leveraging its complete understanding of the media environment. Mediasmith continues to be active in the movement to standardize stan·dard·ize v. 1. To cause to conform to a standard. 2. To evaluate by comparing with a standard. metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , business practices and components across interactive and traditional media within the industry. www.mediasmith.com |
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