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To accountants who want to impress clients: join an exclusive group of professionals who receive business-building tips, client-service strategies and critical product information directly from Intuit. (Intuit-Sponsored Advertisement).


An impressive 2.6 million business professionals use QuickBooks A small business accounting system for Windows and the Macintosh from Intuit, Inc., Mountain View, CA (www.intuit.com). It works like Intuit's popular Quicken program but is designed to track a whole business. [R] financial software. And that's just one of the many Intuit in·tu·it  
tr.v. in·tu·it·ed, in·tu·it·ing, in·tu·its Usage Problem
To know intuitively.



[Back-formation from intuition.
[R] solutions on the market. Chances are, a few of your clients rely on these tools.

In order for you to lend TRUE value to these clients, you need to know about these solutions ... and so much more.

You've you've  

Contraction of you have.


you've you have
you've have
 heard it before: the ever-changing Adj. 1. ever-changing - marked by continuous change or effective action
changing

dynamic, dynamical - characterized by action or forcefulness or force of personality; "a dynamic market"; "a dynamic speaker"; "the dynamic president of the firm"
 world of financial software is forever changing accounting. So what's a service-oriented accountant to do? How do you stay afloat on the shifting sea of solutions and one step ahead of your clients?

THE SAME QUESTIONS. A DIFFERENT ANSWER.

As an extension of its Right for My Firm, Right for My Clients philosophy, Intuit Professional Accounting Solutions recently launched Intuit[R] ProConnection[TM]--a straight-from-the-horse's-mouth solution to this frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 quandary.

Intuit ProConnection is a free program designed to go beyond the mere dissemination dissemination Medtalk The spread of a pernicious process–eg, CA, acute infection Oncology Metastasis, see there  of product information. Accountants who enroll will also receive industry news, winning practice development tips, short cuts, marketing ideas, special offers and best practices--even if they (or their clients) are not currently using Intuit products. This information will come directly from real-world accounting professionals ... and from Intuit, itself.

AN INNOVATIVE, NEW WIN/WIN RELATIONSHIP.

The genesis of this unprecedented program was the interaction between Intuit and accounting professionals during one-on-one interviews, focus groups, conferences, conventions, trade shows and time spent "in the trenches" with accountants at their firms.

The driving force is Intuit's firmly held belief that accountants are critical to its success.

"Whenever I meet with accountants and discuss their needs, one message always comes through loud and clear: 'Help me to move my practice to the next level of service and profitability,'" said Dan Manack, senior vice president of Intuit Professional Accounting Solutions (PAS).

"Our Intuit ProConnection program is our cavalry cavalry, a military force consisting of mounted troops trained to fight from horseback. Horseback riding probably evolved independently in the Eurasian steppes and the mountains above the Mesopotamian plain. By 1400 B.C.  charge in response to their calls for aid. Participating accountants are taught some of the best practices used in the industry today, and when combined with special insights about Intuit-related products and services, plus exclusive offers---all directly from the source, we believe this program is unbeatable."

ONE CRITICAL KEY TO A CLIENT-FRIENDLY ACCOUNTANT.

No one knows better than you what your clients need to make them happy. And what keeps them coming back. Intuit ProConnection is so all-encompassing, you'll be hard-pressed to find this type of information and resources anywhere else.

"At Intuit, our goal is simple: give accountants better opportunities for success than anyone else," said Rich Walker, director of Intuit's Accountant Services Group. "Intuit ProConnection is one more important step forward for us in fulfilling that vision. We believe that accountants choosing to partner with Intuit through such programs as Intuit ProConnection will increasingly enjoy a rich and diverse range of benefits tailored to both them and their clients."

RIGHT FOR YOUR FIRM. RIGHT FOR YOUR CLIENTS.

Intuit ProConnection will lend you the support you need to help you grow and strengthen your relationships with your clients whether or not they use Intuit products. How?

By giving you the information and tools you need to help your clients save time and money, increasing the value of the services you provide--and your billable hours Billable Hours is a Canadian comedy series, which airs on Showcase.

Set in the fictional Toronto law firm of Fagen & Harrison, the series focuses on three young lawyers struggling to balance their expectations in life with the difficult realities of building a career
.

And this information is absolutely free.

All that's needed to get this powerful tool working for you is your email address See Internet address. . There's no enrollment fee, and no obligation to purchase anything.

In a matter of minutes A Matter of Minutes is an episode from the television series The New Twilight Zone. Cast
  • Michael Wright: Adam Arkin
  • Maureen Wright:Karen Austin
  • Supervisor: Adolph Caesar
Synopsis
, you'll have the latest Intuit ProConnection newsletter in your email in-box. A host of other communications, including practice-development tips, marketing techniques, industry news and more will follow.

Intuit ProConnection is the free communication program created especially for accounting professionals--like you--who want to provide their clients with the best possible service.

In addition to newsletters containing practice-building tips, marketing techniques, and industry news, Intuit ProConnection members will receive information that will give them the advantage when clients inquire in·quire   also en·quire
v. in·quired, in·quir·ing, in·quires

v.intr.
1. To seek information by asking a question: inquired about prices.

2.
 about Intuit solutions:

QuickBooks Basic--recently upgraded to be easier to use and more flexible than ever.

QuickBooks Pro[R]--everything in Basic, plus advanced tools that increase productivity and make businesses look more professional.

QuickBooks Premier--designed for businesses that want to manage their finances and improve the long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 performance of their business.

QuickBooks Premier: Accountant Edition--customized for accountants with advanced accounting functionality to help you work more efficiently on your clients' files.

QuickBooks Premier: Contractor Edition--custom built for contractors to simplify running a contracting business.

QuickBooks Point of Sale--new software for retailers makes it faster and easier to track sales, inventory and customer information.

QuickBooks Online Edition--designed to help entrepreneurs get started with small business accounting, with no software to install or upgrade.

Intuit[R] Payroll Services from "do-it-yourself" tools to the time-saving, full-service outsourced solution.

Intuit[R] Fundware[R]--award-winning accounting software built exclusively for the public sector.

Intuit[R] Master Builder Master Builder can refer to:
  • Master builder, a central figure (usually an architect or "master mason") leading construction projects in pre-modern times.
  • The Master Builder, a play by Henrik Ibsen.
[TM]--completely integrates construction estimating, scheduling, accounting, job costing Job versus Process Costing
Job costing (also called job order costing) is a fundamental part of managerial accounting. It differs from Process costing in that the flow of costs is traced by job instead of by process.
, production and post-job analysis.

Intuit EasyACCT[R]--a professional accounting solution that includes the ability to transfer general ledger General Ledger

A company's accounting records. This formal ledger contains all the financial accounts and statements of a business.

Notes:
The ledger uses two columns: one records debits, the other has offsetting credits.
 and depreciation information to ProSeries[R] and Lacerte[R] tax programs.

Lacerte--the premier professional tax preparation program that's comprehensive, yet easy to use.

ProSeries--professional tax software designed to be the best value in its class.

Track-It![R]--the most widely installed asset management, help desk, and knowledge management solution in the world.

Quicken A popular financial management program for PCs and Macs from Intuit, Inc., Mountain View, CA (www.intuit.com). It is used to write checks, organize investments and produce a variety of reports for personal finance and small business. [R]--an easier way to manage your personal finances.

Accounting professionals interested in enrolling in this free program are invited to call 800-532-2871, or visit www.accountant.intuit.com/gopro1.
COPYRIGHT 2003 American Institute of CPA's
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Journal of Accountancy
Date:Jun 1, 2003
Words:902
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