Timing is everything in Swatch's valuable Olympic sponsorship.Swatch AG, a unit of the world's largest watchmaker, will likely benefit from Olympics publicity more than any other main sponsor because of the company's designation as official timekeeper of the Athens games. Swatch, based in Biel, Switzerland, is permitted by the International Olympic Committee “IOC” redirects here. For other uses, see IOC (disambiguation). The International Olympic Committee (French: Comité International Olympique) is an organization based in Lausanne, Switzerland, created by Pierre de Coubertin and Demetrios Vikelas on June 23 to use its logo on timing devices at competition sites and to accompany results broadcast on television, according to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Andrews, editorial director of the industry newsletter IEG IEG Implementing Electronic Government IEG Immediate Early Gene IEG Industries Electriques et Gazières (French: Gas and Electric Industries) IEG Institut für Europäische Geschichte Sponsorship Report. "As the official timer timer, n radiographic timing device that functions as an automatic exposure timer and a switch to control the current to the high-tension transformer and filament transformer. The face of the timer is calibrated in seconds and fractions of seconds. , Swatch gets more recognition than any of the other sponsors," Andrews said. "I know that some of the other sponsors would love to have that kind of exposure." Swatch is spending about $150 million to be a so-called Olympic Partner through the 2010 Winter Olympics in Vancouver, or about $75 million per Olympic four-year cycle, said Andrews, who bases his estimates on other contracts he has seen. --Bloomberg News |
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