Times Mirror broadcasting unit names head of outdoor-oriented cable network.Times Mirror Programming has appointed Peter Englehart as vice president of programming, production and operations for its upcoming Outdoor Life cable television channel. The Outdoor Life Channel, planned for a July 1995 launch, will be the first cable channel offered by Times Mirror Programming, a subsidiary of Times Mirror Co., in partnership with Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. . Englehart has spent the last six years as director of program planning at ESPN ESPN Entertainment and Sports Programming Network , where he led the launch of the youth-oriented ESPN2 cable network. He was also responsible for planning, scheduling and formatting all programs on ESPN. Prior to ESPN, the four-time Emmy Award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. winner was a producer at ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Sports, where he coordinated coverage for the 1984 Winter and Summer Olympic games The Summer Olympic Games or the Games of the Olympiad are an international multi-sport event held every four years, organised by the International Olympic Committee. . "Peter has a lot of experience creating exciting programs on the outdoors," said Ann E. Dilworth, president of Times Mirror Consumer Media, which oversees the programming group. "He has a good eye for quality and a remarkable sense of what appeals to different segments of our audience." Englehart will be located in Times Mirror's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office. Cox connection The Outdoor Life Channel is the first project of a joint venture between Times Mirror Programming and Atlanta-based Cox Communications that was announced last year, with Times Mirror ponying up $200 million and Cox $100 million for the partnership. Both entities have an ownership stake in the channel, with Times Mirror managing its operations and Cox providing carriage to its 3.1 million subscribers around the country. On Feb. 1, Times Mirror spun off its Times Mirror Cable Television unit, which was merged into Cox for $2.3 billion. Other cable operators are also considering picking up the Outdoor Life Channel, Times officials said. The Outdoor Life Channel will be closely affiliated with Times Mirror magazines, whose outdoor titles reach 24 million readers a month and include Field & Stream, Outdoor Life, Ski, Skiing and Yachting. 8 views of outdoor life The cable channel will focus on eight themes - outdoor adventures, fishing, outdoor cooking for information on more kitchen-like outdoor techniques, see Grilling and Barbecue. Outdoor cooking differs substantially from kitchen-based cooking, the most obvious difference being lack of an easily defined kitchen area. , water sports water sports Urophilia, see there , conservation, hunting, nature appreciation and winter sports winter sports: see bobsledding; curling; hockey, ice; ice dancing; ice skating; skiing; snowshoes; tobogganing. . The channel will acquire programming and produce its own original programming, working with both the Times Mirror magazine editors and their stable of contributors. Outdoor Life and the magazine group also will work closely to cross-promote one another. Each magazine will include programming guides for the channel, and 30 percent of the magazines' editorial content will be tied to channel programming. The two groups' advertising sales efforts will also be combined and leveraged when feasible, company officials said. The channel plans to capitalize on the more than $44 billion consumers spend annually on sporting-related products, and the $776 million advertisers spend each year on outdoor magazines to reach that market, Times officials said. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion