Time to test e-mail marketing.The great virtue of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. is that it is cheap. There has to be a reason why I receive so many invitations to enhance my sexual performance or refinance Refinance 1. When a business or person revises their payment schedule for repaying debt. 2. Replacing an older loan with a new loan offering better terms. Notes: When a business refinances they typically extend the maturity date. my home mortgage at lowest-ever rates. It can also be effective for newsletter marketers if used intelligently. My belief is that it works most effectively to sell new products and services to existing customers. They already know you and love you (we hope) and need only to receive an announcement of a new special report, conference or webinar, etc. Of course, you now make every effort to harvest e-mail addresses See Internet address. e-mail address - electronic mail address from subscribers. For prospects, e-mail addresses are available to rent. Like other types of list rentals, it can be an iffy if·fy adj. if·fi·er, if·fi·est Informal Doubtful; uncertain: an iffy proposition. [From if. business. Are you really getting opt-in addresses who want information about home mortgages? At least test doing some small advertising on services like Yahoo and Google. You pay only on a per click-through basis, and some publishers have found converting hits from these sources to be extremely effective economically. In any case, I believe an e-mail offer linking the potential buyer to your website is the most effective means. I'm uncertain that you can provide enough information in an e-mail text alone to convince the recipient to make a buying decision. Give your e-mail a straightforward title. Be honest. You've probably opened one or two e-mails with titles like "Your Check is Waiting." Enough to convince you, if you ever had doubts, that these are invariably in·var·i·a·ble adj. Not changing or subject to change; constant. in·var  i·a·bil spam. Experts recommend making the subject line no longer than 50 characters. Some e-mail systems cut off titles as early as 40 or even 35 characters. Formula for writing subject lines Here's one idea. Derek Gehl Derek Gehl (March 10, 1977 -- ) is a noted Internet marketing strategist, software developer, and e-commerce columnist and seminar speaker. Gehl currently serves as CEO of the Internet Marketing Center, a company that produces small business software and home based business , president of the Internet Marketing See Internet advertising. Center in Vancouver, B.C. (derekgehl@marketingtips.com), has a "formula" for writing subject lines that will get opened. He says to include a balance of ascenders (letters like t, k, h, etc. that are higher than letters like o, m, s, etc.) and descenders (letters like g, p and y that stick out below the other letters). "Your subject lines will pop out to your readers and they'll be more likely to open your e-mails," Derek says. If your market is larger organizations, e-mail filters can be an increasing problem. They are probably set to stop messages with titles including words like "Free" and "Bonus" which have been the backbone of our direct mail copy. (See list in sidebar.) You can have your e-mail "spam scored." SpamAssassin (www.spamassassin.com) is one open source alternative. Return Path (www.returnpath.com) is a commercial product. One publisher told me recently that he was anticipating using more conventional direct mail, even though his products were all online titles, simply because of the difficulty he was seeing in getting messages through to his prospects. Create a unique website for each product or service Multi-award winning marketer Craig Huey of CDMG CDMG California Division of Mines and Geology in California insists that publishers should create a unique marketing website for each product or service. When the prospect clicks through to the website there is information about the new report or conference, preferably on one page, and the buying instructions. No options. For example, my publisher, Marlene Jensen, has created a website for my new book which The Newsletter on Newsletters has published: http://NewsletterContentGuru.com. No distractions there, just copy and an order form. (Like the way I got that plug in?) Few newsletter publishers whose websites I have visited follow Craig's suggestions. Newsletter websites usually contain a variety of stuff. Live current news. Sample issues. Biographical information about the company and the principals. A list of titles and links to other pages describing them and, finally, order information. I can't swear Craig is right, but he is certainly definitive in his directions. Learn to write short Learn to write short. It's hard for a believer in "long copy sells" to say that, but people just don't have the patience for long copy online. I've written six-page and eight-page sales letters that were winners for a variety of newsletters, but I doubt most prospects would have the fortitude Fortitude See also Bravery. Fratricide (See MURDER.) Asia despite torture, refuses to deny Moses. [Islam: Walsh Classical, 35] Calantha fulfills wifely and queenly duties despite losses. [Br. Lit. to read them on screen ... especially when many screens still display perhaps only 21 lines. Then again, a number of master copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. use very long copy in their online promotions. Bill Bonner at Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce. Publishing, for example, and Ted Nicholas, Clayton Makepeace, and Bob Bly. Even with the more limited space available for an e-mail or online selling message, don't overlook the furniture of direct mail marketing: * Have a selling title on your order device. * Make the guarantee ironclad ironclad, mid-19th-century wooden warship protected from gunfire by iron armor. The success of the ironclad when first employed by the French in the Crimean War sparked a naval armor and armaments race between France and Great Britain. and feature it prominently. * Use testimonials as freely as space allows. I haven't seen enough data to be sure of this, but I think the most effective online offer is the free trial. Get them in the house, send them the free issues, and convert them to paid. More than 95 percent of business titles are willing to accept unpaid orders in the mail. I can see no reason why you wouldn't accept them from cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. . Secure websites I don't understand why some prospects and publishers worry about how secure secure websites are. People have been giving their credit card numbers out on the phone for years and who really knows what happens to your card when the restaurant server disappears with it for several minutes? But if you believe that "assurance" is important to your market, by all means make the necessary arrangements. Know when to fold 'em and when to hold 'em David Daniels
David Daniels (born 12 March 1966) is an American singer. He is one of the best-known and highly regarded countertenors in modern operatic history. at Jupiter Research (ddaniels@jupiter kagan.com) suggests if certain prospects haven't responded in six or eight months, send one more reactivation reactivation to become active after a period of quiescence or, as in bacterial and viral infections, latency. cross reactivation effort and take them off the list. At the newsletter association, if Jerry Blodgett hadn't called or written for information about newsletter publishing after about two years, when he would have received a half dozen mailings, I dropped him from the list. But, if I knew Blodgett Publishing was in business producing newsletters, I kept him on forever. Subject line copy that triggers spam filters A software routine that deletes incoming spam or diverts it to a "junk" mailbox (see spam folder). Also called "spam blockers," spam filters are built into a user's e-mail program. Starts with "Hello" Contains "Your family" Contains "Your own" Starts with "Buy" or "Buying" Is ALL CAPS Starts with the dollar amount Contains "for only" Contains "FREE" in CAPS Starts with "Free" |
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