Time, Work and $ For Non-Foods.

Last month we reported on the relative importance of time, work and money for food products. The highest numbers came from younger shoppers who are committed to saving time and work at lunch. The youngest respondents are also passionate about products that save time and work--which helps to explain the success of cleaning products like Swifter.

Attitudes about drug products are the opposite of attitudes about cleaning products. While older consumers are most concerned about saving money on drugs, they are also more concerned than younger shoppers about saving time and work in the drug category. The reason for this flip comes to life in the following comment: "Keeping up with the Ginkgo and the eleven other vitamins, herbals and supplements I'm taking is time consuming. It takes time to sort them, take them and reorder them. Add that to keeping my mother up to date on her prescriptions and filling her morning and evening pill boxes every week and you are talking about a real chunk of time which I'd love to get a handle on.