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Timberland introduces new Fall '97 kids' footwear.


SALT LAKE CITY--(BUSINESS WIRE)--Jan. 24, 1997--The Timberland Company (NYSE NYSE

See: New York Stock Exchange
:TBL Tbl - 1. A language by M.E. Lesk for formatting tables, implemented as a preprocessor to nroff. ) today announced the introduction of its new Fall `97 line of children's boots and shoes. The new line more than doubles Timberland's existing children's line and offers a variety of new colors and styles that are designed for activities such as hiking and camping, as well as everyday casual wear. In sizes designed for kids between the ages of two and 10, the new line is due at retail July 15 -- just in time for back to school.

Timberland's Fall `97 line includes new color updates in its classic boot collection; new trekking, hiking and country trail shoes in its rugged collection; an all new dress casual collection with fashion bucks; and an expanded toddler series with new classic boots and rugged casual styles.

In addition, in keeping with the company's reputation for innovation, Timberland is the first U.S. company to offer Gore-Tex linings in its children's line of rugged casual products. The company is also adding a number of models that are designed specifically for girls. Previously, the line had been unisex. Girls styles are available in both Timberland's Fall `97 casual and rugged footwear lines.

Classic Boots

Designed to endure the harshest elements of nature and the typical roughness of a kid's everyday activities, Timberland's classic boot line is now available in new fashion colors: bone and bark. As a carryover, this model will continue to be offered in wheat, rust and navy. For toddlers, new colors and classic boot styles are being offered, as well. The classic waterproof plain toe boot is available in wheat, rust and navy -- and a new moc toe classic boot is available in brown.

Casual

Ideal for the school yard or everyday casual wear, Timberland's casual line has expanded to include a new girl's classic casual full- grain leather lace-up chukka chukka, chukker

a term used in polo; a polo match is divided into six chukkas of 7 minutes each.
. This new model is available in black tumbled full-grain leather or a tan tumbled full-grain leather. Timberland's casual line will continue to include the classic leather boat shoe in tan and navy.

Rugged Casual

Perfect for day hiking and camping, Timberland's rugged casual line has expanded to include new trekkers, hikers and country trail models. Ideal for walking through a park or in the woods, Timberland all-leather trekkers are designed with a moisture wicking wicking Infectious disease Enhanced penetration of liquids, and small pathogens, through minute holes in latex membranes–eg, surgical gloves, which may develop when washed with surfactants, an effect that militates against the re-use of certain materials  fabric lining and a padded collar and tongue for comfort while exploring the outdoors.

New hiking boots Hiking boots are footwear specifically designed for the sport of hiking. It is the most important hiking gear since its quality and durability can determine a hiker's ability to move farther, faster, and safer.  include a new cinnamon smooth leather style in the popular Euro Hiker series. For protection in the rain and snow, Timberland, for the first time, is offering two new models with a moisture-wicking Gore-Tex fabric lining. Gore-Tex fabric is offered in two styles-a new handsewn with brown smooth leather and green nylon trim and a bushhiker in black oiled nubuck leather.

First made popular in its men's line, Timberland is adding a new leather country trail model to its children's line. This new model comes in two styles including a chukka boot Noun 1. chukka boot - a shoe that comes up to the ankle and is laced through two or three pairs of eyelets; often made of suede
chukka

shoe - footwear shaped to fit the foot (below the ankle) with a flexible upper of leather or plastic and a sole and heel of
 in red-brown leather and black smooth tumbled leather, and an oxford in brown smooth tumbled leather.

For girls, Timberland is offering a new leather retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time.  hiker. This new silhouette silhouette (sĭl'ĕt`), outline image, especially a profile drawing solidly filled in or a cutout pasted against a lighter background.  is made with full-grain leather, and includes a moisture wicking fabric lining and a cushioned sock sock

white mark on the feet. In horses this means from the coronet to halfway up the cannon. In dogs and cats, it is white from the paws up to the carpus or hock.
 and padded collar. It is available in a tan and black tumbled full-grain leather.

Toddlers are also included in the rugged casual lineup. For the first time, Timberland is offering two new styles for toddlers -- a new eurohiker and a new country trail. Timberland will continue to offer its leather chukka bush hiker, 6" moc toe bush hiker and its classic heritage handsewn loafer in its rugged casual line.

Dress Casual

Perfect complements to a kids' wardrobe of corduroys cor·du·roy  
n.
1. A durable cut-pile fabric, usually made of cotton, with vertical ribs.

2. corduroys Trousers made of corduroy.

3. A road made of logs laid down crosswise.

adj.
1.
, jeans and better dress twills, the new dress casual line of footwear is ideal for the school yard or casual everyday wear. The new line includes two all-leather fashion weatherbucks: a plain toe oxford and a saddle oxford.

"With our Kids Line, we are developing relationships with consumers at a young age. Parents are choosing the Timberland brand for their children because kids want to wear what dad and mom are wearing and because they can expect an authentic product from Timberland -- made with quality, durability and comfort in mind," added Mr. Pucker puck·er  
v. puck·ered, puck·er·ing, puck·ers

v.tr.
To gather into small wrinkles or folds: puckered my lips; puckered the curtains.

v.intr.
.

Timberland's Kids' Line carries suggested retail prices of between $50, for Bush Hiker chukkas and classic handsewn casual shoes, to $75 for padded collar, waterproof leather boots. Youth sizes range from 12.5 to 3; boys sizes range from 3.5 to 6; toddler sizes range from 5 to 12 in whole sizes; and girls sizes range from 12.5 to 4.

The new Timberland Kids' Line will be available through specialty, athletic and kids footwear stores; better-grade department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  and Timberland's own retail locations, including limited distribution in the United Kingdom, Italy and France.

The Timberland Company, headquartered in Stratham, NH, designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men and women. Timberlandr products are sold in over 60 countries worldwide through specialty and better-grade department stores, in addition to its own retail locations. Shares of Timberland's Class A Common Stock are traded publicly on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol TBL.

CONTACT: Timberland Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  

Kellie Leonard or Nan White

603/772-9500
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 24, 1997
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