Tim Penhale-Jones Joins Tensilica as Director of European Sales; Ex-Sony, TI Exec Joins Premier Configurable Processor Vendor.Business Editors/High-Tech Writers OXFORD, England--(BUSINESS WIRE)--Nov. 11, 2002 Tensilica,(R) Inc., the world leader in configurable and extensible processors, today announced that Tim Penhale-Jones has joined the company as Director, European Sales. Penhale-Jones is an industry veteran with extensive sales, marketing, engineering and management experience at Sony and Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. . "Tim has the background we need to manage the growth we're seeing among our European customers," stated Bernie Rosenthal, senior vice president of sales and marketing at Tensilica. "He understands the market and has worked with many of the leading European design teams. He has a proven track record and we're delighted that he decided to join our management team." Most recently, Penhale-Jones was director of marketing and applications for Sony Semiconductor & Devices Europe. From 1987 - 2000 he worked in a variety of positions for Texas Instruments, starting as a design engineer, then an ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. field application engineer, ultimately running marketing and business development for TI's ASIC efforts in Europe. Previously, he was as a design engineer for British Aerospace, Ltd. He has worked and lived both in the UK and in Germany. He has a B.Sc. in Electrical and Electronics from Salford University in the UK. Penhale-Jones will be based at Tensilica's European headquarters, Sanderum Business Centre, Oakley Road, Chinnor, Oxfordshire OX9 4TW United Kingdom, phone +44 1844 355612. About Tensilica Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com. Editors' Notes: "Tensilica," and "Xtensa" are registered trademarks belonging to Tensilica Inc. All other trademarks are the property of their respective holders. Tensilica's announced licensees are Agilent, Astute Networks, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, ETRI ETRI Electronics & Telecommunications Research Institute (Korea) ETRI Enhanced Threat Reduction Initiative ETRI Electronics Telecommunication Research Inc. , FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , IC4IC, Ikanos Communications, JNI (Java Native Interface) A programming interface (API) in Sun's Java Virtual Machine used for calling native platform elements such as GUI routines. RNI (Raw Native Interface) is the JNI counterpart in Microsoft's Java Virtual Machine. JNI - Java Native Interface Corporation, Marvell (Galileo Technology), Mindspeed Technologies, National Semiconductor, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Networks, NEC Solutions, Nippon Telephone and Telegraph (NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform ), Olympus Optical Co. Ltd., ONEX Communications, OptiX Networks, Sony, TranSwitch Corporation, Trebia Networks, Victor Company of Japan (JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon ) and ZiLOG. |
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