Tiger checking.

[ILLUSTRATIONS OMITTED]

Institution: Boone County National Bank, Columbia, Mo.

Assets: $1 billion

Agency: Woodruff Sweitzer, Columbia, Mo.

What do you get when you cross a university's beloved mascot with affinity checking? A cool way to bank. This animated spot delivered a new look to an existing campaign and increased awareness of the program throughout the market.

Television:

In this animated TV spot, the University of Missouri's tiger mascot teases a painter who is attempting to paint a door blue. The tiger sneakily repaints the door with the university color. The tag line is "Show your colors." The spot promotes Boone County National Bank's affinity checking program (Tiger Checking) with the university.