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Tiger Electronics and Gibson Guitar 'Strike a Chord' with Tweens Through Introduction of POWER TOUR Electric Guitar, a Highly Innovative and Interactive Musical Experience.


PAWTUCKET, R.I. -- Tiger Electronics
Tiger Electronics should not be confused with the appliance maker Tiger Corporation, the electronics retailer Tiger Direct, or the producer of Gizmondo, Tiger Telematics.
, the brand which has earned a reputation over the years for identifying and bringing to market some of the hottest tech toys for tweens, and Gibson Guitar, the world's premiere musical instrument manufacturer, announce the introduction of the POWER TOUR Electric Guitar, an exciting new product that combines Tiger's tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 insight and innovation with Gibson's legendary guitar experience. With the POWER TOUR Electric Guitar, available at retailers this fall, music-loving tweens can learn to pound out power chords, shred leads and rock right out of the box!

"We are 'amped' to introduce a very real, very cool, musical instrument," said Jeff Jackson Jeff Jackson (born April 24, 1965 in Chatham, Ontario) is a retired professional ice hockey player who played 263 games in the National Hockey League. He played for the Toronto Maple Leafs, New York Rangers, Quebec Nordiques, and Chicago Blackhawks. , vice president of marketing, Tiger Electronics. "Tiger and Hasbro (NYSE NYSE

See: New York Stock Exchange
:HAS) are committed to delivering exciting and fulfilling entertainment experiences, including great products outside of traditional toys and games. The POWER TOUR Electric Guitar is incredibly realistic, and we believe that tweens will love the experience."

"Most kids are easily discouraged at how hard it is to learn to play the guitar and often give up," Jackson continued. "With the POWER TOUR Electric Guitar tweens enjoy a sense of empowerment and accomplishment as they learn to play real rock songs."

"We are very excited about our new alliance with Hasbro," said Henry Juszkiewicz, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Gibson Guitar, "The POWER TOUR Electric Guitar is innovative, exciting and definitely rock star material."

About the POWER TOUR Electric Guitar

Tweens have never rocked this hard, this easy! With the POWER TOUR Electric Guitar, music enthusiasts can choose to learn how to play the twelve pre-loaded songs or plug in an MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats.  (not included) and jam along to their favorite rockin' tunes.

To learn the twelve onboard Refers to a chip or other hardware component that is directly attached to the printed circuit board (motherboard). Contrast with offboard. See inboard.  songs, aspiring rock legends first select a song - choices include six classic rock anthems such as Wild Thing, Smoke on the Water and Breaking the Law, as well as several rock originals like Basic Strumming Blues. Once a song is selected, tweens simply follow along to the lights - the POWER TOUR Electric Guitar will 'light' the way to where fingers should be placed so tweens can play at their own speed, hitting the right notes at the right time.

Featuring touch sensors instead of strings, the POWER TOUR Electric Guitar removes the steep learning curve and intimidation factor usually associated with a real guitar. When the guitar is in 'learn' mode, players are introduced to each song segment by segment, lights along the fret and strum bar guide the guitarist. Once the player is able to correctly play the segment, the next segment of notes is introduced. If the player gets the segment wrong, the POWER TOUR Electric Guitar will play back the example a little slower. This cycle will continue until the segment is mastered, the process is continued until the entire song has been learned. Once tweens master the song, they can switch the guitar to 'band' mode and rock out to backing tracks - just like they have their own band! As players learn, they can select from rock songs of increasing difficulty, and even change the guitar's sound to 'metal,' 'punk,' 'rock,' or 'indie.'

Featuring authentic guitar sounds, the POWER TOUR Electric Guitar boasts lots of really cool guitar features including strum bar, palm mute The palm mute, also known as palm muting or chop, is a playing technique for the guitar or bass guitar. This technique is known as pizzicato by classical guitar players (see classical guitar techniques for details).  bar, whammy wham·my  
n. pl. wham·mies Slang
1. A supernatural spell for subduing an adversary; a hex: put the whammy on someone.

2.
 control, input/output jacks, touch sensors, multicolored LED lights and dual function knobs! The POWER TOUR Electric Guitar also features classic "Gibson Guitar" shape and styling, just like the professional versions.

Turn It On, Turn It Up, Rock Out[TM]! The POWER TOUR Electric Guitar (ages 10 years and up) will be available fall 2007 for the approximate retail price of $69.99. Four "AA" batteries are required but not included.

Also available this fall, turn things up a notch with the POWER TOUR AMP - an awesome way to rock out even LOUDER! Use this super cool amp with the POWER TOUR Electric Guitar (sold separately), or a standard MP3 player (not included), and watch the lights pulse to the beat of your magnified music. Volume dial goes up to 11 - so plug in and rock out! The POWER TOUR AMP (ages 10 years and up) will be available Fall 2007 for the approximate retail price of $49.99. Four "C" batteries are required but not included.

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of game and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .
, PARKER BROTHERS Parker Brothers is a toy and game manufacturer and brand. For almost 115 years the company published more than 1800 games;[1] among their best known products are Monopoly, Cluedo (known as Clue in North America), Risk , TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in  brands and products provide the highest quality and most recognizable play experiences in the world.

About Gibson Guitar

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson's HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan “Kalamazoo” redirects here. For other uses, see Kalamazoo (disambiguation).
Kalamazoo is the largest city in the southwest region of the U.S. state of Michigan. As of the 2000 census, the city had a total population of 77,145.
, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Maestro (1) (Maestro NT) An earlier name for scheduling software for Windows NT from Tivoli Systems, Inc. When IBM acquired Tivoli in 1996, the program was renamed IBM Tivoli Workload Scheduler. , Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson's website at www.gibson.com or www.gibson.com/press
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 8, 2007
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