Thumbs down for Bravo.

FURTHER ERASING the already weak boundaries between advertising and programming, Bravo is developing a line of products based on its most popular programs, such as "Real Housewives" and "Top Chef." The brands will be promoted on air and sold on Bravo's website.

The product lines will include $595 handbags from the brand Kooba that will appear on the show "NYC Prep," and fashion designs created by contestants on "The Fashion Show"--sold for $150 and up.

"Literally, fashion is stepping off the runway and into consumers' living rooms for the first time, so it's the ultimate fan experience," Jennifer Turner, Bravo vice president for licensing and strategic partnerships, told the New York Times.

Products from the network's popular "Top Chef" will include themed flower arrangements by Teleflora, wines from Terlato Wines International, "Top Chef" knives from Master Cutlery, and online cooking classes conducted by "Top Chef" contestants. The products will likely be included in the program or displayed in the background.

Bravo programs are already heavily integrated with brands. Design challenges for "Project Runway" have been sponsored by Hershey's, Levi's and Saturn. Models on the show have their hair styled in the Tresemme hair salon and makeup done in the L'Oreal Paris makeup room. "Top Chef" regularly has contestants use well-known brands like Swanson's chicken broth.