Thumbs down for Bravo.FURTHER ERASING the already weak boundaries between advertising and programming, Bravo is developing a line of products based on its most popular programs, such as "Real Housewives" and "Top Chef Top Chef is an American reality competition show that airs on the cable television network Bravo, in which chefs compete against each other in weekly challenges. They are judged by a panel of professional chefs and other notables from the food and wine industry with one or ." The brands will be promoted on air and sold on Bravo's website.
The product lines will include $595 handbags from the brand Kooba that will appear on the show "NYC NYC
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"Literally, fashion is stepping off the runway and into consumers' living rooms for the first time, so it's the ultimate fan experience," Jennifer Turner, Bravo vice president for licensing and strategic partnerships, told the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times.
Products from the network's popular "Top Chef" will include themed flower arrangements by Teleflora, wines from Terlato Wines International, "Top Chef" knives from Master Cutlery, and online cooking classes conducted by "Top Chef" contestants. The products will likely be included in the program or displayed in the background.
Bravo programs are already heavily integrated with brands. Design challenges for "Project Runway" have been sponsored by Hershey's, Levi's and Saturn. Models on the show have their hair styled in the Tresemme hair salon and makeup done in the L'Oreal Paris makeup room. "Top Chef" regularly has contestants use well-known brands like Swanson's chicken broth.