Throttlebox Media Releases Beta Version of New Throttlebox Viewer 3.0; The Most Powerful Multimedia Presentation Experience Available, On the Web or Off.

Business & High Tech Editors

JOHNSON CITY, NY--(BUSINESS WIRE)--August 23, 2000

ThrottleBox Media, Inc., creator of the ThrottleBox series of software products and distributor of exclusive BOX file content, announced today the beta release of ThrottleBox Viewer 3.0. The new version marks not only a significant feature upgrade for the three-year-old software, but a name change to better reflect the nature of the product as well. The new ThrottleBox Viewer (formerly ThrottleBox Player) can now include multiple video, audio, text, and image clips in a single protected presentation file, and allows for simple and intuitive links among the various media types.

Apart from complex, scripted presentation environments, no other rich media format offers this kind of capability. The ThrottleBox Viewer 3.0 allows for valuable multimedia content to be presented in a consistent, easy-to-use manner, protected and saved all in one simple transferable file.

The original ThrottleBox Player software was the first of its kind to integrate multiple media formats (video, audio, text, images, and hyperlinks) into one self-contained and encrypted file. While groundbreaking, the older BOX file format was limited in that presentation files could contain only one audio or video file, and one text "page" in conjunction with a series of images.

BOX files created for the new Viewer will be capable of integrating great volumes of text, images, hyperlinks, audio, and video into one downloadable file. These powerful, integrated BOX files are an excellent way for content owners such as record labels, movie studios, cable networks, artists and advertisers to promote or distribute their offerings. The Viewer will continue to support many different media file formats, as well as BOX files created for earlier versions of the ThrottleBox Player.

"We feel that this version clarifies where we stand in the rich media marketplace," said Drew D. Saur, ThrottleBox Media Vice President & CTO. "In order to reflect that, we decided to make a subtle but significant change to the name of the software. Changing the name from `ThrottleBox Player' to `ThrottleBox Viewer' helps us clarify that we're working at a new level to create solutions for people that go beyond mere playback of media. BOX files are much more than video or audio presentations. They are end-user media assets."

Other highlights of the new ThrottleBox Viewer 3.0 include:

-- Exciting new interface;

-- A free "skin maker" utility;

-- A new series of Assembly Tools;

-- A more extendable Viewer architecture capable of having new media

types and features added in future releases.

One of the first BOX files specifically designed to take advantage of the new Viewer is "Great Moments in Championship Soccer." Released simultaneously with the beta software so that users can test the new features of the release, this BOX file contains several interesting articles, multiple video clips of great soccer moments such as the Men's and Women's World Cup Championship and Euro 2000, and more than 20 still photos. The content is being provided via partnerships with Harper Collins Publishers, e-sports.com, Reedswain Soccer Videos, and Phil Stephens Photography.

Additionally, ThrottleBox Media is working with InterTrust Technologies Corporation (Nasdaq: ITRU), the leading developer of peer-to-peer, distributed digital rights management (DRM) technology, to incorporate its MetaTrust Utility(TM) DRM into the ThrottleBox Viewer and packaging software, currently scheduled for release in Q1, 2001. This version will ensure the protection of copyrights of the content provider and artists, and will allow for secure, protected e-commerce and other business offerings surrounded by entertainment and other intellectual properties.

About ThrottleBox Media, Inc.:

ThrottleBox Media, Inc., based in Johnson City, New York, is a leading international developer and marketer of downloadable multimedia and customized World Wide Web solutions for the Internet/intranet market. ThrottleBox Media maintains alliances with Warner Bros. Records, Atlantic Records, Elektra Records, Reprise Records, Broadband TalentNet, GT Bicycles, Listen.com, Tommy Boy Music, Hollywood Records, Motown Records, MCA Records, DreamWorks Records, and many other content providers, promoters, and sponsors. Clients include the National Golf Foundation, Telebrands/As Seen on TV, Madison Square Garden, AIG Life, Dow Jones, Combe Incorporated, and the National Mentoring Partnership.