ThrottleBox Media, Inc. Partners With GT Bicycles.

Sports Editors/Cycling Writers & Columnists

JOHNSON CITY, NY--(BW SportsWire)--May 30, 2000

ThrottleBox Media, Inc. (http://www.throttlebox.com), an Internet leader in downloadable multimedia entertainment, has entered into a promotional partnership with GT Bicycles (http://www.gtbicycles.com), one of the world's leading manufacturers of bicycles.

ThrottleBox is converting portions of GT's library of extreme biking video into ThrottleBox files, which contain paid advertisements. These sponsored files are being promoted by means of targeted e-mails sent to interested members of opt-in mailing lists, who are able to download the files directly via hyperlinks.

The files feature footage of the GT/Panasonic Shockwave Bicycle Stunt Team and highlight some of the world's top riders, including Jamie Bestwick, the 1999 Gold Medal winner at NBC's Gravity Games. This team does more than 1,000 live performances per year all around the world and is featured in the Gravity Games, ESPN's X Games, B3 Contests and X Trials. This property has a guaranteed reach of 12 million households, targets viewers ages 7-25, and is featured during NBA regular season and playoff games, NFL games, and major State Fairs across the country. The GT/Panasonic team performs live events in the U.S., Canada, England, France, Germany, Switzerland, Italy and Belgium.

Files containing footage of GT Dirt Jump riders Mike Parenti and Scott Wirch are now available on the ThrottleBox site at http://www.throttlebox.com/gt/. Several files are also featured on the GT Freestyle site at http://www.gtfreestyle.com/vid/index.html.

"The GT video BOX files add new excitement to the sports section of our Web site," said Lou Parmelee, Director of ThrottleBox Marketing and Content Development. "We look forward to bringing new GT downloads and online events to the GT freestyle fans and the online community."

ThrottleBox uses a unique technology that allows all types of media (video, audio, images, text, and hyperlinks) to be combined into a single portable, downloadable file (a "BOX file"), which can be viewed with the freely available ThrottleBox Player software. The BOX files and the ThrottleBox Player are available free of charge at http://www.throttlebox.com, one of the largest archives of free multimedia entertainment on the Internet.

The terms of the sponsorship include ThrottleBox co-branding on GT/Panasonic Shockwave Bicycle Stunt Team jerseys, promotional materials and event stunt jumps/ramps, along with worldwide media coverage that includes magazine and television and ThrottleBox promotional material distributed at events.

"We are very proud to have ThrottleBox on board as a marketing partner," said Steve Ehret, Manager of Partnership Marketing, GT Bicycles. "They have a wonderful product and we hope to bring the excitement of our team to millions of ThrottleBox customers."

About ThrottleBox Media, Inc.

ThrottleBox Media, Inc., based in Johnson City, N.Y., is a leading international developer and marketer of downloadable multimedia and customized World Wide Web solutions for the Internet/intranet market. Clients include the National Golf Foundation, Telebrands/As Seen on TV, Madison Square Garden, AIG Life, Dow Jones, Combe Incorporated and the National Mentoring Partnership. ThrottleBox Media maintains alliances with Warner Bros. Records, Atlantic Records, Elektra Records, Billboard TalentNet, GT Bicycles, Listen.com, Tommy Boy Music, Hollywood Records, Motown Records, and many other content providers, promoters, and sponsors.

About GT Bicycles

GT Bicycles was founded in 1979 and has grown to become a leading designer, manufacturer and marketer of bicycles, bicycle parts and accessories. Headquartered in Santa Ana, CA, the Company offers a full line of mid- and premium-priced juvenile and adult bicycles. GT sells over 120 models under brand names including GT, Dyno, Powerlite and Robinson. GT Bicycles is a division of the Schwinn/GT Company.