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Three Thieves Introduces New Wine Brand -- The Show.


Unites Innovative Winemakers With Legendary Nashville Print Shop

ST. HELENA, Calif. -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

THREE THIEVES INTRODUCES NEW WINE BRAND -- THE SHOW

Unites Innovative Winemakers With Legendary Nashville Print Shop

In their latest departure from the mainstream, the Three Thieves have drawn inspiration from a true American icon, Nashville's Hatch Show Print, for the brand's new release: The Show.

Since their 2003 launch, the Thieves have set the standard for emerging wine brands with daring packaging and smart value. Their eco-friendly Bandit bandit: see brigandage.  wines in Tetra Pak Tetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden by Ruben Rausing and Erik Wallenberg. The company is part of the Tetra Laval group which also includes Sidel- who specialise in PET bottles- and DeLaval, a  packaging and 1-liter Jug wines have attracted legions of new wine drinkers and earned acclaim from wine critics. With The Show, a Cabernet Sauvignon-based blend, they continue to innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates

v.tr.
To begin or introduce (something new) for or as if for the first time.

v.intr.
To begin or introduce something new.
.

Hatch shares that same creative streak. Begun in the cradle of country music in 1879, the company's colorful designs have been a staple of the American entertainment landscape for more than 125 years. Hatch posters have heralded the appearances of Johnny Cash Noun 1. Johnny Cash - United States country music singer and songwriter (1932-2003)
John Cash, Cash
, Louis Armstrong, Hank Williams Noun 1. Hank Williams - United States country singer and songwriter (1923-1953)
Hiram King Williams, Hiram Williams, Williams
, Patsy Cline Patsy Cline (b. Virginia Patterson Hensley September 8, 1932 – March 5, 1963) was an American country music singer, who enjoyed pop music cross-over success during the era of the Nashville Sound in the early 1960s.  and countless other luminaries. If you wanted to fill seats, Hatch got the job done.

Like a Hatch print for an Elvis gig, The Show grabs your attention. Big and bold, it is dominated by full flavors of dried black cherries black cherry,
n See wild cherry.


black cherry

prunusserotina.
, jammy preserves and layers of spice and sweet vanilla vanilla, a plant of the genus Vanilla of the family Orchidaceae (orchid family). Vines of hot, damp climates, most are indigenous to Central and South America, especially Mexico, but are now cultivated in other tropical regions. .

There are three different versions of the front label each created by Hatch and each containing the same high quality "Show" Cabernet. "We loved all three labels Hatch created, so we decided to use them all, even though the wine inside is all the same great quality cabernet," said Chief Thief Charles Bieler. "After all, there are three of us, so we figured, 'Why not?"

The Show retails for $14.99 and will be available in top wine shops and restaurants nationally.

About Three Thieves: The Three Thieves (developed by Charles Bieler, Joel Gott and Roger Scommegna) is the leading brand of Rebel Wine Company, a joint venture with Trinchero Family Estates. Known as much for their innovative packaging as for what is in it, the Thieves have distinguished themselves through their originality and vision. Learn more about Three Thieves and their fine wines at www.threethieves.com. Learn more about The Show at www.theshowwine.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2007
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