Three New Marketing Forums by Leading Industry Groups Added to On Demand 2001.Business/Technology Editors ON DEMAND 2001 MILFORD, Conn.--(BUSINESS WIRE)--Jan. 17, 2001 Direct Marketing Association, Association of Graphic Communications and Graphic Design USA offer focused sessions Advanstar Communications and CAP Ventures have announced the addition of three specialized seminars to be offered to the agency creatives, designers, marketing professionals and corporate communicators who will attend ON DEMAND 2001, taking place February 28 - March 2 at the Jacob Javits Convention Center in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The three new conferences all focus on helping designers, corporate communicators and advertising executives become educated about using digital printing and publishing to increase response while decreasing marketing costs. Advanstar Communications and CAP Ventures have teamed up with the Direct Marketing Association, the Association of Graphic Communications and Graphic Design USA and Cahners Printing and Packaging Group to produce the additional seminars. "There is no question that communicators are migrating toward a much more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. customer experience, both in the initial marketing and in the fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. and backend correspondence. The increased response rates and decreased sales costs that 1:1 programs offer make them incredibly attractive - and digital printing affords communicators with the method to output targeted, printed pieces," said Steve Engel, group show director, Advanstar Communications. "These new sessions, developed by the leaders in the industry, offer designers the information they need to understand these programs and sell them to clients and corporate communicators so they in turn can integrate them into their own business plans - and sell them to upper management." The Association of Graphic Communications Lunch & Learn Sessions will offer two power lunch sessions geared for the designer and corporate communicator. On Wednesday, February 28, Richard Burke Richard (Dick) Burke (born March 28,1932) was a senior Irish Fine Gael politician and a European Commissioner. Dick Burke was born in New York in the United States in 1932. of Digital Imagery and Lloyd Carr Lloyd H. Carr (born July 30, 1945) has served as head coach of the University of Michigan football team since 1995. To date, Carr has a record of 119-38. Under Carr, the Wolverines have won or shared five Big Ten titles (in 1997, 1998, 2000, 2003, and 2004), and his 1997 squad was of NYCTC-CUNY will present a discussion on Color Management from Art to the Digitally Printed Dot. On Thursday, February 29, Jac Bloomberg, variable printing consultant will offer a lunch session on Variable Data: How to Get in on the Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Game. On Wednesday, February 28 the Personalization Power! Seminar, developed by Graphic Design USA and Cahners Printing and Packaging Group, will be held. In a special two-hour seminar, designers will get a hands-on introduction to variable-data direct marketing to learn how to help their clients master this new technology. This new technology has been credited with garnering outstanding results including a tripling response rate for the Bermuda Tourism Board and for the Mikasa Bridal Registry A bridal registry is a system designed by department stores for the purpose of allowing an engaged couple to manage the purchase of gifts for their wedding. From what is available at the store, the couple creates a list of items that they would like to receive, then the list is , which generated more than $40 of sales for every piece printed. On Thursday, March 1 the Direct Marketing Association will offer the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. 1to1 Marketing: Integrating Print and the Web Forum. Following the keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. , will be a program focused on the fast-growing use of personalized print, web sites and e-mail in cross-media campaigns. The program will include new research on response rates and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , what marketers and agencies need to know about designing for digital; presentations by agencies, end users and print providers of case studies of successful print and web advertising and marketing programs; technology demonstrations and tutorial An instructional book or program that takes the user through a prescribed sequence of steps in order to learn a product. Contrast with documentation, which, although instructional, tends to group features and functions by category. See tutorials in this publication. workstations of personalization publishing tools and a town-hall type interactive audience discussion with a panel of experts from leading marketing, advertising and printing organizations. Attendees to any of the specialized sessions will receive free admission to the ON DEMAND exhibit hall and all keynote presentations. In addition to the newly added marketing seminars, CAP Ventures is offering nearly 50 information-packed tutorial seminars, workshops and roundtables with experts. The conference will offer three separate programs focusing in on print on demand, e-printing and publishing and dynamic content. Another important topic being discussed in the conference program is the impact on the publishing industry. Sessions of interest on publishing in the general conference program include "Opportunities in Short-Run Book Publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. ", "Books While You Wait: The Dream, The Facts", and "Impact of e-Books and Digital Content on the Printing & Publishing Industry". "With the new publishing track, we will be offering a diversity of conference sessions that will appeal to both the print for profit and corporate end user, and we believe that both sectors will be satisfied with the various educational options being offered," said Charles A. Pesko, Jr., managing director, CAP Ventures, Inc. "Attendees to ON DEMAND 2001 will also gain valuable advice and insights from big-name industry keynotes, and the opportunity to evaluate the latest technologies from nearly 200 vendors." Sponsoring companies include Canon, Danka, Electronics for Imaging, Hammermill Papers, Heidelberg, Hitachi Koki Imaging Solutions, Inc., IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , IKON, Indigo, Konica, Moore, Oce', Ricoh, Xeikon, and Xerox. To register for any of the conferences at ON DEMAND 2001, visit http://www.ondemandexpo.com. About Advanstar Communications Advanstar Communications is a worldwide business information company, which publishes more than 100 business magazines, professional journals and directories, and produces more than 100 exhibitions and conferences. The company's portfolio serves the digital printing/publishing, healthcare, pharmaceutical and scientific fields, as well as a variety of retail and service industry segments. The company operates nationally and internationally. For more information, visit the event web site at www.advanstar.com. About CAP Ventures CAP Ventures is a strategic consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a for providers and users of business communication technologies and services. We deliver the key research, analysis, fore-casting, benchmarking, counsel, marketing education and implementation to both leverage industry opportunities and make a competitive difference in our clients' business. Additional information about CAP Ventures is available on the Web at http://www.capv.com. |
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