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Those funny glasses are coming back for movies shown in 3-D.


THE sky is falling--get your glasses.

Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co.'s "Chicken Little" opens this week in 3-D, thanks to Los Angeles-based Real D Inc., the technology company behind the new 3-D digital movie projector system. The movies are still viewed with special 3-D glasses.

Real D also announced a five-year licensing deal with major and minor theater chains to provide its projection technology. The deal includes AMC (Advanced Mezzanine Card) See AdvancedTCA.  Theaters (part of AMC Entertainment Inc.), Loews Cineplex Entertainment Corp., Century Theatres Inc. and Regal Entertainment Group--24 chains in all. Terms were not disclosed, but the company reportedly charges about $50,000 to equip e·quip  
tr.v. e·quipped, e·quip·ping, e·quips
1.
a. To supply with necessities such as tools or provisions.

b.
 a theater with the technology, and charges a $25,000 per year fee, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 its Web site.

Founded in 2001, Real D acquired the technology in February through its purchase of Stereo-Graphics Corp., a San Rafael-based company that provided 3-D digital imaging for industry and the National Aeronautics and Space Administration National Aeronautics and Space Administration (NASA), civilian agency of the U.S. federal government with the mission of conducting research and developing operational programs in the areas of space exploration, artificial satellites (see satellite, artificial), .

Staff reporter Hilary Potkewitz can be reached at (323) 549-5225, ext. 226, or by e-mail at hpotkewitz@labusihess journal.com.
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Article Details
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Title Annotation:3-D digital movie projector system from Real D Inc
Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Oct 31, 2005
Words:173
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