Thomson Healthcare Partners With B2BWorks To Offer Advertising Opportunities On Premier Healthcare Information Web Sites.Business Editors/Health Writers CHICAGO--(BUSINESS WIRE)--April 3, 2001 B2BWorks Tapped to Represent Thomson Healthcare Thomson Healthcare is one of the five operating divisions of the Thomson Corporation. The division provides information and solutions to improve the cost and quality of healthcare. Thomson Healthcare is based in Connecticut with about 2,600 staff around the globe. Websites Including Physicians' Desk Reference Physicians' Desk Reference (PDR), n a comprehensive reference book detailing the composition and accepted applications of pharmaceuticals from major manufacturers. (R), Patient Care(R)and Medical Economics(R) Business-to-business (B-to-B) marketers, specifically major pharmaceutical and medical supply companies, can now efficiently reach physicians and allied healthcare professionals online via highly visited healthcare information websites. Today, B2BWorks and Thomson Healthcare announced a new strategic partnership that gives B2BWorks exclusive advertising representation of 16 Thomson Healthcare websites and significantly increases the number of advertising impressions available in B2BWorks' Network. "Our mission is to provide the healthcare industry with high-quality, authoritative content through both our print and online media," said Suzanne BeDell Bedell could refer to A person:
The partnership adds to B2BWorks' Network of sites the following Thomson Healthcare websites: Medical Economics(R) (memag.com), Business and Health(R) (businessandhealth.com), Contemporary OB/GYN(R) (contemporaryobgyn.net), Contemporary Pediatrics(R) (contpeds.com), Patient Care(R) Nurse Practitioner nurse practitioner n. Abbr. NP A registered nurse with special training for providing primary health care, including many tasks customarily performed by a physician. (pcnp.com), Patient Care (patientcareonline.com), JAAPA JAAPA Journal of the American Academy of Physician Assistants , Official Journal of the American Academy The American Academy in Berlin is a non-partisan academic institution in Berlin. It was founded in September 1994 by a group of prominent Americans and Germans, among them Richard Holbrooke, Henry Kissinger, Richard von Weizsäcker, Fritz Stern and Otto Graf Lambsdorff and opened in of Physicians Assistants (jaapa.com), RN(R) magazine (rnweb.com), Drug Topics(R) (drugtopics.com), and all seven Physicians' Desk Reference sites (pdr.net, physicians.pdr.net, consumers pdr.net, pdr.net/nurse, pdr.net/pharmacist, pdr.net/pa, and oncology.pdr.net). Bill Furlong, founder, president, and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of B2BWorks, said, "More than 85 percent of U.S. physicians use the Internet for healthcare information, and Thomson Healthcare is a leading provider. This new partnership positions B2BWorks to offer the market an excellent opportunity to reach core healthcare providers, such as physicians, physician assistants, nurses, pharmacists and patients." About B2BWorks B2BWorks (www.b2bworks.net) is the premier full-service online B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketing and media services company that gives marketers one-stop access to a wide range of the most popular business-content sites owned by leading trade publishers and associations. B2BWorks helps business marketers meet their targeted advertising, branding and customer relationship management needs through focused banner campaigns, microsites, newsletter and custom content sponsorships, permission e-mail lists, rich media and other innovative marketing avenues. B2BWorks currently delivers more than 100 million page views and reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving more than 60 vertical industry segments. B2BWorks is headquartered in Chicago with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston and San Francisco. About Thomson Healthcare Thomson Healthcare offers a wide range of strategic healthcare information distributed through multimedia outlets. The company, comprising Medical Economics (www.medec.com) and Micromedex (www.micromedex.com), serves the healthcare market for The Thomson Corporation (www.thomson.com). Thomson is a leading e-information and solutions business with annual revenues of more than US $5.8 billion. The Corporation's common shares are listed on the Toronto and London stock exchanges London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (Toronto: TOC). |
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