This soccer team is now brought to you by red bull.Sports fans have long been accustomed to stadiums taking on corporate brand names. Consider the Washington Redskins' FedEx Field. But the recent purchase of a Major League Soccer team by the energy-drink company Red Bull has taken naming rights Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in a step further. The soccer team formerly known as the MetroStars converted to the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Red Bulls. Players don jerseys bearing the company's logo. Some marketers hope this will open a new front in the commercialization of professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . It is enough to make companies salivate sal·i·vate v. 1. To secrete or produce saliva. 2. To produce excessive salivation in. at the advertising opportunities. But there are potential pitfalls. Some fans have shown disdain for the Red Bull name. And what if the brand, or the team, goes south? It may be decades before the practice catches on in the U.S., predicts the C.E.O. of a sports and entertainment marketing firm. As one branding expert notes, "No one's going to want to see the Coca-Cola Cowboys or the Kraft Singles." |
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