This month in Agri Marketing ... (For Openers).Five Years Ago * Jerry Harrington is appointed sales national PR manager for Pioneer Hi-Bred International Inc., Des Moines, Iowa. Harrington was most recently vice president and group supervisor within the PR groups for Bader Rutter & Associates. * Best of Show Awards at Best of NAMA were as follows: Advertising--American Cyanamid, client, and Miller Meester Advertising, Minneapolis, agency; Public Relations--Safety: Apply it First Consortium, client, and The Martin Agency, Richmond, Va., agency; Consumer Promotion--National Cattlemen's Beef Association, Chicago, client, and Leo Burnett Co., Chicago, agency. * DuPont's Bill Kirk, senior vice president, is named NAMA Agri-Marketer of the Year Ten Years Ago * K-III Communications Corp., New York, acquires Soybean Digest from the American Soybean Association, St. Louis. * The Best of Show--Advertising winner is The Upjohn Co., Animal Health division, and their agency, Biggs/Gilmore Communications, both of Kalamazoo, Mich., for the product Implus. Best of Show- PR is the National Livestock and Meat Board, Chicago, and its in-house agency. * Robert Wichmann, corporate VP of North American seed sales, Pioneer Hi-Bred International, is named NAMA's Agri-Marketer of the Year Twenty Years Ago * The Best of Show was awarded to Archer Daniels Midland, Decatur, Ill., and its agency, Martini Williams Advertising, Minneapolis, for a campaign for use of soy protein. * Owen Newlin, vice president of Pioneer Hi-Bred International Inc., is named NAMA's Agri-Marketer of the Year. |
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