This month in Agri Marketing ... (For Openers).Five Years Ago * Pioneer Hi-Bred International, Des Moines, Iowa, sells its remaining 2 million shares of stock in Mycogen Corp., San Diego, to Dow AgroSciences, Indianapolis, for $40.1 million. * Colle & McVoy Marketing Communications, Minneapolis, elects Jim Bergeson to chairman. Bergeson succeeds Al Hietala in the position and is CEO of the agency. * Case Corp., Racine, Wis., agrees to acquire Tyler Industries, Benson, Minn. Tyler had sales of $66 million in 1997. Ten Years Ago * John Montandon is named president of Farm Press Publications, Clarksdale Clarksdale, city (1990 pop. 19,717), seat of Coahoma co., NW Miss., on the Sunflower River; inc. 1882. It is a processing and distribution center for agriculture, its main resource. There is also light manufacturing. Clarksdale also is a major center for rhythm-and-blues music., Miss. * Farm Press Publications will begin publishing Growing Awareness magazine in August 1993. * Colle & McVoy Inc., Minneapolis, names Carol Anderson as account manager in ag PR. Anderson was most recently account supervisor for Miller Meester Advertising Inc., Minneapolis. Twenty Years Ago * Ciba-Geigy Corp.'s ag division, Greensboro, N.C., assigns its insecticide and fungicide advertising to the San Francisco office of Ketchum Advertising Inc. * Farm Journal appoints Ted Alexander regional manager for the magazine's New York sales office. |
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