This month in Agri Marketing ...Five Years Ago * A group of senior managers of Farm Journal Inc., along with outside investors, purchase the ag publishing company from Chicago-based Tribune Co. for $17 million. * Best of Show winners at the NAMA convention and trade show are Best of Show - Advertising: Client -- Schering-Plough Animal Health and Agency -- Swanson Russell Associates; Best of Show - Public Relations: Client -- Bayer Corp and Agency -- McCormick Advertising Agency; Best of Show - Consumer Promotion: Client -- California Grape Commission and Agency -- McCann-Erickson. * Arnold Donald, co-president, Monsanto's crop protection unit, is named NAMA Agri-Marketer of the Year. Ten Years Ago * The Best of Show winner -- DuPont Co. and Agency -- Rumrill-Hoyt, Inc., with a multi-media campaign featuring Glean. * Gary Parker, president/CEO of Lindsay Manufacturing Co., is named Agri-Marketer of the Year. Twenty Years Ago * The Best of Agriculture was awarded to Deere & Company for the JD Journal, published in-house. * United AgriSeeds, Inc, Overland Park, Kan., names Rod Stacy as president. He was business director of the Migro division of North American Plant Breeders, Mission, Kan. * Walter Dieckamp is named manager, marketing communications, ag chemicals for Elanco Products Co, Indianapolis. |
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