This is no shaggy dog tale.

Halstead Property, LLC broker Gary Friedland is onto a new form of genius advertising--forget taxis, billboards, bus kiosks ... enlist your furry friends to get your message out. Have your logo branded on canine apparel and voila--an instant topic for conversation.

"I was cultivating a large number of both buyers and sellers simply by walking my two dogs in the Greenwich Village neighborhood. People can't help but stare when they see dogs dressed up, so I came up with the idea of displaying a message that everyone will notice, remember, and stop me to comment on," says broker Gary Friedland.

His two Jack Russell Terriers, "Daisy" and "Huckleberry Finn", or just "Huck" for short, are now fashioned and sporting warm jackets this winter with the Halstead logo embroidered on them, with a tag line, Canine Sales Force.

Friedland joined the real estate marketplace three years ago, however his former job led him to this creative thinking. Previously, Gary was the Creative Director for the prestigious advertising firm of Benton and Bowles where he worked on such "power" accounts as Texaco and Proctor & Gamble. His selling strategy was to make most of his "out of the office" time, which is spent three times a day walking his beloved dogs.

"This is simply an untapped source of advertising," he adds. "More people should see the value of their four legged companions?"