This Month from Knowledge@Wharton.

PHILADELPHIA -- Knowledge@Wharton:

Stories This Month Include
    "Jeremy Siegel's Latest Book Lays out the Future for Investors"
        and from the Premier Issue of China Knowledge@Wharton:
    "BCG-K@W Report: Overcoming the Challenges in China Operations"

This month some of the timely stories from Knowledge@Wharton (http://knowledge.wharton.upenn.edu), the Wharton School's online research and business analysis journal, include:

Jeremy Siegel's Latest Book Lays out the Future for Investors

In his 1994 best seller, Stocks for the Long Run, Wharton finance professor Jeremy Siegel showed investors that stocks, rather than bonds or cash, are the most profitable long-term investments, and he endorsed index-style investing. But investors wanted to know more. "I gave scores of talks across the country on Stocks for the Long Run," Siegel recalled recently. "The two questions I received most were: 'Which stocks for the long run?' and, 'What about the age wave and the baby boom?'" Siegel's response was voluminous research for his new book, The Future for Investors: Why the Tried and True Triumph Over the Bold and the New. Some of its conclusions surprised even him.

http://knowledge.wharton.upenn.edu/article/1157.cfm

BCG-K@W Report: Overcoming the Challenges in China Operations

Multinational corporations increasingly see China as a vital part of their global operational network, but opportunities for discussing the challenges this poses are few. In this special report, experts at the Boston Consulting Group and Wharton weigh in on such issues as developing management talent, R&D operations, sourcing of high-tech and traditional goods, and logistics. In addition, the CEO of TCL, one of China's largest global companies, discusses the problems his company has faced in going global.

http://knowledge.wharton.upenn.edu/weblink/120.cfm

Million Dollar Booboo, Or Are the Oscars Still Golden?

"And the Oscar goes to ..." For 77 years, the movie industry has banked on these words to introduce the highest motion picture achievement. But not every Hollywood story has a happy ending: This year, the buzz surrounding the Oscars appeared to be more about the survival of the Academy Awards show than about the winners. And while past Best Picture Oscar winners have traditionally witnessed a surge in box office receipts during the first post-awards weekend, the box office numbers for this year's critically acclaimed Million Dollar Baby were disappointing by comparison. All of which begs the question: Have the Oscars lost their luster? Wharton faculty and industry experts say that although it may be tarnished, the Oscar brand remains as strong as ever.

http://knowledge.wharton.upenn.edu/article/1163.cfm

Got a Good Strategy? Now Try to Implement It

For nearly 30 years, Wharton management professor Lawrence G. Hrebiniak has taken the art of business strategy and put it under a microscope. Over time, he has brought one critical element into irrefutable focus: Creating strategy is easy, but implementing it is very difficult. In his new book, Making Strategy Work: Leading Effective Execution and Change (Wharton School Publishing), Hrebiniak presents a comprehensive model to help business leaders bridge the gap between strategy making and successful strategy execution. He challenges executives to recognize that making strategy work is more difficult than setting a strategic course - but also more important -- and he documents the obstacles that get in the way of successful performance.

http://knowledge.wharton.upenn.edu/article/1173.cfm

On Poor Nations' Most-Wanted List: Sustainable Approaches to Healthcare

Governments and non profit aid organizations need to create a market for drugs, build better healthcare delivery systems, and keep trained medical personnel from leaving the developing world if they are to improve health in the world's poorest countries, according to panelists who spoke at a Wharton Social Impact Management conference in January. Their message was reinforced by an announcement on January 25 that the Bill and Melinda Gates Foundation was doubling an earlier contribution of $750 million to help vaccinate impoverished children throughout the world. Among other objectives, the new $1.5 billion donation is meant to reassure other donors of the Foundation's long-term commitment to improving children's health on a global basis.

http://knowledge.wharton.upenn.edu/article/1160.cfm

About Knowledge@Wharton and the Wharton School

Knowledge@Wharton (http://knowledge.wharton.upenn.edu) is a free biweekly online resource that captures knowledge generated at Wharton through such channels as research papers, conferences, books, and interviews with faculty on current business topics, and distributes that knowledge online to a global business audience.

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Knowledge@Wharton has just launched China Knowledge@Wharton, a Chinese edition featuring regular Knowledge@Wharton content as well as articles uniquely created for management leaders in Chinese-reading populations. Please check out the free site in Chinese (requiring Chinese character fonts) at:

http://knowledge.wharton.com.cn
or in English at
http://knowledge.wharton.com.cn/index.cfm?languageid=1

The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, Wharton has approximately 4,600 undergraduate, MBA, and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 80,000 worldwide.