Think creatively--make your premium stand out from the crowd. (Premiums).Bored with those tired old white papers and other editorial premiums that barely differentiate you from your competitors? Think creatively. Dig deeper into what you may have to offer. Dig deeper into what will really pique the interest of your subscribers. The intrepid traveler and publisher Rudy Maxa Rudy Maxa (born 1950) is an American consumer travel expert. He is best known for his travel tips that save travelers time and money, and he has been a contributor to National Geographic Traveler as well as having his own radio and television shows. offers new subscribers to Rudy Maxa's Traveler the following premium: "A 12-month subscription comes with a free, round-trip companion ticket good for a domestic flight on almost any major U.S. airline." He says he cut a deal with a British tour agency to purchase the companion tickets in bulk. In addition to publishing his monthly newsletter, Maxa has been busy this past year traveling across Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). taping TV programs for the Public Broadcasting public broadcasting: see broadcasting. System. Now he has combined his newsletter publishing with his television production. To wit, this from his latest email alert to subscribers: "How would you like a videotape videotape Magnetic tape used to record visual images and sound, or the recording itself. There are two types of videotape recorders, the transverse (or quad) and the helical. of one of your favorite European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. regions or cities as a 'thank you' for renewing your subscription? "Renew your print subscription for $75 a year or your e-mail subscription for $60, and we'll we'll Contraction of we will. we'll we will or we shall we'll will ~shall be delighted to send you or anyone you specify one of the first 13 episodes of Rudy's 'Smart Travels: Europe with Rudy Maxa' series. "Choose from shows on: Paris, London, Rome, Venice, Provence, Florence, Italian Hill Towns, English Countryside, Belgium, Denmark, The Netherlands, or Naples & the Amalfi Coast." 1322 18th St., NW #310, Washington, DC 20036, 202-223-8960, www.rudymaxa.com |
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