Think big: April 11-13 Hyatt Regency Dallas.Think Big! Live large! Shoot for the moon! Reach for the stars! The 2007 Agri-Marketing Conference, hosted by National Agri-Marketing Association (NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. ), will stretch your imagination and open doors to innovative ideas. You'll be better equipped to embrace change, growth, and new business opportunities. We will challenge you to step out of the box, take new risks, find new ways to achieve success--professionally and personally--and to revitalize re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. your life!
Overview of Topics
4.11.07
1:00-3:00 p.m. Pre-Conference Workshop: Presenting
Your Ideas With Power
4.12.07
9:00 a.m.-10:30 a.m. Opening General Session: The Wizard of
Ads Reveals the 12 Most Common Mistakes
in Advertising--and the Secret Formula
For Success!--Roy Williams
11:00 a.m.-12:30 p.m. Second General Session: The Brand Who
Cried Wolf--Scott Deming
2:00-3:00 p.m. Senior Management Workshop: Key Elements
of Emotional Branding--Scott Deming
2:00 p.m.-3:00 p.m. Breakout Session 1: Optimizing the Client-
Agency Relationship
Breakout Session 2: Rural Lifestyle
Producers--Understanding Who They
Are & Why They Buy
Breakout Session 3: Marketing WITH
Your Customers--Part A
Breakout Session 4: Organics as a Marketing
Strategy: The Growth of a Trend
4:00 p.m.-5:00 p.m. Breakout Session 1: Rural Lifestyle
Marketing--Straight From the Horse's Mouth
Breakout Session 2: Marketing WITH Your
Customers--Part B
Breakout Session 3: Agriculture 2020--What
Will U.S. Agriculture Be in 13 Years?
Breakout Session 4: Bioenergy 101
4.13.07
9:00 a.m.-10:00 a.m. Breakout Session 1: What's Keeping Senior
Managers Up at Night?
Breakout Session 2: Best Food Nation--Using
an Industry Coalition to Address Key Issues
Breakout Session 3: Marketing to Women in
Agriculture
Breakout Session 4: The In's and Out's of
Business Etiquette
10:30 a.m.-Noon Closing Session/Brunch: Emotional Intelligence
and the Power of You--Jenne' Fromm
Opening General Session The Wizard of Ads Reveals the 12 Most Common Mistakes in Advertising--and the Secret Formula for Success! "There it's done!" you think to yourself as the final touches of the new product launch are finalized See finalization. . Now all I have to do is sit back and wait for the orders to start flowing in. But wait, like a novice runner in his first marathon, the campaign gets off to a sluggish start, falters, stumbles and then falls flat. "What happened?" "What did I do wrong?" "What now?" There are an unlimited number of ways to create an effective advertising campaign, complete with integrated marketing strategies, corollary public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most activities, and solid sales elements; however, the same twelve mistakes keep holding us back from taking center stage at the Best of NAMA Awards Ceremony. Our opening keynote speaker, Roy Williams Roy Williams may refer to any of several individuals: Sports
Who Is the Wizard? Roy Williams The Wizard Academy, Inc. Nicknamed "the Wizard of Ads" by an early client, Roy Williams and his staff have been the unseen, pivotal force in amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. come-from-behind victories in the worlds of business, politics, and finance. Williams created the Wizard Academy in 2000, which is located on 22 acres just outside Austin, Texas. Wizard of Ads, Inc., now has over forty branch offices in the U.S., Canada, the United Kingdom, Australia, and very soon Costa Rica Costa Rica (kŏs`tə rē`kə), officially Republic of Costa Rica, republic (2005 est. pop. 4,016,000), 19,575 sq mi (50,700 sq km), Central America. and Guatemala. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads, reached bestseller status in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing proteges. Sponsored by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 Agri-Council Second General Session The Brand Who Cried Wolf What do people think of when they see or hear your name? Think about this question very seriously. In other words--How Powerful is Your Brand? Noted branding authority, Scott Deming, will lead us through the process of turning customers into loyal fanatics with every customer becoming a brand evangelist evangelist (ĭvăn`jəlĭst) [Gr.,=Gospel], title given to saints Matthew, Mark, Luke, and John. The four evangelists are often symbolized respectively by a man, a lion, an ox, and an eagle, on the basis of Rev. 4.6–10. ! Based on his new book, "The Brand Who Cried Wolf," this presentation will break all boundaries of the typical customer service or brand building processes. Join us for a fast-paced, high energy journey through six critical steps to create the ultimate customer experience and build a powerful brand. Scott Deming Scott Deming, a leading authority on brand building and creating the ultimate customer experience, successful sales techniques, and teamwork, started his own marketing and advertising company, RCI RCI Royal Caribbean International RCI Radio Canada International RCI Rehabilitation Council of India RCI Residential Communities Initiative RCI Roof Consultants Institute RCI Remote Control Interface RCI Residential, Commercial, Industrial , Inc., in 1985. He eventually grew this company into a multi-million dollar organization servicing Fortune 500 companies and many other medium-to-large corporations across the country. Their clients successfully grew their businesses and beat the competition using "renegade" branding, sales, customer service and communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . Deming's firm was named The Business Journal's "Most Inspiring Business of the Year." Deliver on Your Company's Promise and Create Customers for Life Sponsored by John Deere and Osborn & Barr Communications Breakout Sessions Optimizing the Client-Agency Relationship Menno Ellis, ABA Aba (ä`bä), city (1991 est. pop. 264,000), SE Nigeria. It is an important regional market, a road and rail hub, and a manufacturing center for cement, textiles, pharmaceuticals, processed palm oil, shoes, plastics, soap, and beer. Consulting How would you rate your relationship with your agency? With your client? Could it be better? Menno Ellis is a partner with ABA Consulting, a Dallas based firm that matches companies with agencies and ensures that the relationship stays productive. He'll cover the process of determining and communicating expectations, building the relationship from the start, and common reasons for conflict. Also up for discussion: reviewing the relationship, consolidating agencies in the face of corporate change, and ways to save money without making it unprofitable for the agency. Whether you have a seasoned relationship, or are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a new one, this session will provide practical examples and insightful recommendations. Organics as a Marketing Strategy: The Growth of a Trend Susan Lintonsmith, Horizon Organic/WhiteWave Foods Organic food products as a marketing strategy has been a growing trend for U.S. Agricultural products, from cheese to tomatoes to peaches. A great way to sell products at a premium price, the attractiveness of selling "Organic" to consumers is easy to understand. What's not so easy to understand is what exactly defines "organic," and how will potential USDA USDA, n.pr See United States Department of Agriculture. action on defining organic impact the industry. Also, how are mass-market suppliers like Horizon Organic, a division of Dean Foods, dealing with supply issues. Marketing WITH Your Customers--Part A Lyle Orwig, Charleston Orwig (Moderator) Julian Aldridge, Ammo Marketing Dave Rhylander, Monsanto Stacy Norin, Elanco Animal Health There is nothing that can accelerate sales faster than a positive customer experience and the related marketplace "buzz" generated. More and more marketers have been tapping into the great potential of their satisfied customers by engaging them as a significant part of the marketing mix. This panel of experts outside of, and within, agriculture will share their experiences in developing both business-to-consumer and business-to-business solutions. Learn how you can effectively engage customers in your brand experience to keep them talking--Let's Talk About IT! Rural Lifestyle Producers--Understanding Who They Are & What They Buy They make up one-fourth of the population in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , or an estimated 69 million people representing 27-million households. They are the rural lifestyle market, a rapidly growing segment of the U.S. economy. This session will feature the results of a study commissioned by the National Association of Farm Broadcasting (NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting) NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) ) to gain an understanding of this important market. The study, conducted by Ag Media Research, involved over 2,000 interviews in 48 contiguous states of people living "in the country". Get a better understanding of where this growing market learns about the products they use. Rural Lifestyle Marketing--Straight From the Horse's Mouth According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. USDA and other research, the rural lifestyle segment is one of the fastest growing populations in the U.S. Recent media attention from main stream America supports the research with articles in Life Magazine, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Parade and the Wall Street Journal. Understanding this segment is made up of very diverse sub-segments and the corresponding wants and needs of this audience group will impact various agricultural segments for generations to come. Hear straight from the "horse's mouth" the information they crave and how they decide to make purchases related to their "farm or land." Marketing WITH Your Customers--Part B Jay Akridge, Purdue University Purdue University (pərdy  `, -d`), main campus at West Lafayette, Ind. Joan Fulton, Purdue University Purdue University will unveil recent results from research of four independent Customer Experience Marketing Strategies to show how effective these approaches are in the marketplace with various audiences. This year-long research measures retention, ripple and the overall impact, including how Marketing WITH Your Customers impacts other advertising and marketing tactics. Breakout Sessions Agriculture 2020--What will U.S. Agriculture be in 13 years Jan Johnson Jan Johnson (born 11 November,1950) was an American athlete who competed mainly in the pole vault. He graduated from the University of Alabama in 1972, where he holds the school record in the pole vault at 18'1/2". , Millennium Research This forward-looking session will examine the top trends affecting North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. agriculture and provide a snapshot of what farmers and agribusinesses will be like in the year 2020. From demographic changes in the producer population to disappearing farmland, Jan Johnson of Millennium Research will combine historical data, future projections, expert interviews, producer surveys and media studies for a look at the future of U.S. agriculture. Bioenergy 101 Tom Slunecka, Ethanol Promotion & Information Council (EPIC) If you know what a DDG DDG Guided Missile Destroyer DDG Deutsche Diabetes Gesellschaft DDG Deputy Director General DDG Drop Dead Gorgeous DDG Deutsche Dermatologische Gesellschaft (German Society of Dermatologists) is or how to mix a B20, then this session is not for you (although you may learn a thing or two!) However, with the rapid development of bio fuels on the scene, many of us have not had the chance to learn about this driving force in agriculture. Bioenergy 101 is your chance to get in on the ground floor of understanding one of the biggest changes to hit agriculture since hybrid corn from industry experts including Tom Slunecka with EPIC, and a representative from the National Biodiesel Board The National Biodiesel Board, headquartered in Jefferson City, Missouri, was created in 1992 by America's soybean interests with the express purpose of getting biodiesel accepted into America's fuel mix. . Come and learn the basics of ethanol and biodiesel production Biodiesel production is the process of synthesizing biodiesel. Biodiesel is a liquid fuel source largely compatible with petroleum based diesel fuel. The most common method for its manufacture is synthesis by reacting a glyceride-containing plant oil with a short chain alcohol such , distribution and use, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , how it is changing agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. . What's Keeping Senior Managers Up At Night? Max Armstrong, WGN WGN Wellington WGN White Gaussian Noise WGN World's Greatest Newspaper (Chicago, IL, USA) WGN World Gastroenterology News WGN We Got Nomar WGN World's Greatest Network WGN Wireless Network Gateway WGN Wagon Radio (moderator) Travis Dickinson, Syngenta Michael Layfield, Pfizer Animal Health Larry Christensen, John Deere It's three a.m. and there are lights burning in the darkness, and you want to know what the boss is thinking about. Globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation ? Bioproducts? Labor? Consolidation? This panel discussion, featuring senior marketing managers from leading national and international firms, will give you a closer look at the challenges and opportunities they see ahead for American agriculture and the businesses that provide products and services to keep it competitive. The In's and Out's of Business Etiquette Diane Johnson, Details by Design As business professionals, all of us have had to attend receptions and banquets. What are things to consider when greeting people, feasting on appetizers and drinking assorted beverages? How do you work a room professionally? What is the appropriate dress for va rio us occasions? What are some basic rules for dining with business peers? These and other tips on business etiquette will be presented by industry veteran, Diane Johnson, to help you make people comfortable around you and to leave the best possible impression. Marketing to Women in Agriculture Jill Greene, Solutions, Inc. Janet McPherson, Frontier Farm Credit Representative from Successful Farming/Agriculture Online More and more women are involved in the farming decisions of what equipment to buy, which crop protection products to use, and even where to go for financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Yet historically, marketing messages in agriculture have been heavily male oriented. This session will draw heavily from trends and lessons learned in consumer marketing. Specific examples in agriculture will also be used to showcase how companies are addressing the growing needs and concerns of women in agriculture. Learn how to modify your marketing approach in unique and engaging ways to reach this important decision maker. Best Food Nation--Using an Industry Coalition to Address Key Issues Charlie Arnot, CMA CMA - Concert Multithread Architecture from DEC. Consulting As Sir Winston Churchill once said, "A lie gets halfway around the world before the truth has a chance to get its pants on." That's the philosophy that caused a group of 18 national organizations, representing millions of men and women in America who are dedicated to producing safe, abundant and affordable food, to come together to tell the real story of our food system. This effort was spurred by the release of the book, Chew on This, by Eric Schlosser Eric Schlosser (born August 17, 1959) is an award-winning American journalist and author known for investigative or muckraking journalism. A number of critics have compared his work to that of Upton Sinclair [1]. and the resulting motion picture, Fast Food /Vat/on. Learn how this effort, initiated and supported by an industry coalition, has stemmed the tide of criticism of our food industry, and is providing consumers the facts. Closing Session/Brunch Emotional Intelligence and the Power of You Ever wonder why some people succeed and some fail? Ever look at one person and wonder why they are able to be happy, content, fulfilled? Ever wonder why some people seem to be able to keep their cool, handle difficult people, bounce back from tough criticism? Ever wonder why that person isn't you? Our emotions are the key to the life inside us. They have the power to move and shape us. They have the ability to trigger behaviors and actions. Our emotions make life worth living. But there is a dark side too. Think of the last time you were really emotional. Maybe it was in traffic, maybe during a discussion with your spouse, or maybe during a team meeting when no one was listening to your point of view. Now ask yourself: In that moment, how intelligent did you feel? In that moment, did you feet like your emotions were helping you or hurting you? What is emotional intelligence? Can you be emotional and not lose your ability to reason? Our closing keynote speaker, Jenne Fromm, will answer these and other questions as she addresses "Emotional Intelligence and the Power of You." Through engaging stories, in-depth insight, practical application and humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was , Fromm offers how capturing the power of your emotions is the key to staying motivated and engaged in changing times. Jenne Fromm JenneInk With creativity, compassion and courage, Jenne brings her professional gift to every situation. She discerns the potential locked inside of people, helping them think differently about their work, the world and themselves, in a way that helps them come alive. Sponsored by Elanco Animal Health and Cattlemen's Beef Promotion and Research Board Other Conference Activites Best of NAMA Awards Kick off the conference with an evening of awards and networking by honoring the industry's most talented communicators at the Best of NAMA Awards Celebration. It begins for the contest finalists at 4:00 p.m. with the Best of NAMA Finalists' Reception. The Best of NAMA Awards Program follows at 5:00 p.m. where you can "keep score" of the winners and join in applauding their achievement as awards are presented in sixty-one categories with three Best of Show awards. Immediately following the awards program, join us in toasting the winners at the wine tasting Noun 1. wine tasting - a gathering of people to taste and compare different wines assemblage, gathering - a group of persons together in one place wine tasting n → degustación f de vinos event in the Connection Point. Agribusiness Leader of the Year Award The Agribusiness Leader of the Year is NAMA's highest honor and recognizes an outstanding leader in agribusiness, education, government service or other agribusiness related fields. NAMA Marketer of the Year Award The NAMA Marketer of the Year is the most prestigious honor awarded to an active member of the association, recognizing outstanding accomplishments in the field of marketing directly to agriculture producers. NAMA Leadership Awards Join in recognizing NAMA members for outstanding leadership in the organization. The ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) Silent Auction During Connection Point hours, attendees can bid on items at the Agri-Business Educational Foundation (ABEF) Silent Auction. Items donated range from prints suitable for framing to corporate logo items. A//proceeds benefit NAMA's Student Careers Program. If you would like to donate an item, visit www.nama.org/abef/silentauction/ pledgeform.htm or contact Mick Sibbel, Ayres Kahler, at (402) 441-4708 or Jenny Pickett, NAMA, at (9132 491-6500. ABEF Golf Outing Tuesday, April 10 The Agri-Business Educational Foundation (ABEF) will again be hosting a Golf Outing, Tuesday, April 10. Gather your four some and enjoy a relaxing day of golf before the 2007 Agri-Marketing Conference begins. The ABEF Golf Outing will take place at the Bear Creek Bear Creek may refer to: Communities
Be a Part of the Connection Point! The Connection Point is the place to see and be seen! From the Best of NAMA Celebration wine tasting party to the closing reception featuring beer and nachos, the Connection Point boasts the best products and services supporting the agri-marketing industry. Over 60 booths will offer a chance to see these products and services while networking with other agri-marketing professionals. In addition, many booths will feature giveaways and drawings. Be sure to meet your friends, colleagues and prospects in the Connection Point. Exhibiting at the Connection Point Put your company's products and services in front of the most influential people in the industry. Approximately 1,200 people attend the Agri-Marketing Conference. Conference participants represent a blend of agri-marketing professionals that represent clients or customers for you! Hotel Information The Hyatt Regency Dallas is the hotel for the 2007 Agri-Marketing Conference. The hotel deadline for making reservations is March 21, 2007. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention "NAMA" when making reservations. All reservation requests will require a credit card guarantee or one night's deposit. Deposits will be refunded by the hotel for rooms cancelled more than three (3) days prior to arrival. Hyatt Regency Dallas 300 Reunion Boulevard Dallas, TX P: (214) 651-1234 F: (214) 742-8126 Registration Information To Register: Early Registration Deadline is March 21, 2007 You may also register on-line a www.nama.org/amc/register.html. You may also download and fill out the registration form from the web site and mail, fax or phone it in to the NAMA Office. Please note that the early registration deadline is March 21, 2007. Send the registration form to: NAMA 11020 King Street, Suite 205 Overland Park Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , KS 66210 PH: (913) 491-6500 FX: (913) 491-6502 Platinum Level Sponsors AgriMarketing Magazine American Business Media Gold Level Sponsors Ag Speakers Network DTN See disruption-tolerant network and delay-tolerant network. Farm Progress Companies High Plains Journal John Deere Agricultural Marketing Center Natl. Assn. of Farm Broadcasting Osborn & Barr Comm., Inc. Prism Business Media Syngenta Crop Protection The Western Producer/Acreage Life WoodruffSweitzer Silver Level Sponsors AdFarm Bayer CropScience boelte-hall Cattlemen's Beef Board Elanco Animal Health Farm Journal Media McCormick Company Padilla Spoor spoor n. The track or trail of an animal, especially a wild animal. v. spoored, spoor·ing, spoors tr. & intr.v. To track (an animal) by following its spoor or to engage in such tracking. Beardsley/Adculture Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Comm. Successful Farming/Agriculture Online Bronze Level Sponsors Agri Business Group, Inc. Associations, Inc. Broadhead + Co Inc. Brown field CNH CNH Carteira Nacional de Habilitação CNH Centro Nacional de Huracanes (Spanish) CNH California Nevada Hawaii (a district of Kiwanis International) CNH Club Náutico Hacoaj Colle+McVoy DATACORE Marketing, Inc. DFBryant&Co. Fastline Publications Foodstuffs foodstuffs npl → comestibles mpl foodstuffs npl → denrées fpl alimentaires foodstuffs food npl → FMC See fixed mobile convergence. Corporation Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. Magazine J. L. Farmakis, Inc. John Deere Credit KFRM Radio Martin Williams Martin T. Williams (1924–1992) was born in Richmond, Virginia. He was a critic, specializing in jazz and American popular culture. He wrote for major jazz magazines, notably Down Beat, cofounded The Jazz Review Mosaic Company New Holland North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". Intl., Inc. Potato Grower/Sugar Producer/ Mtn. West Turf |
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