Think Thin Low Carb Diet Bar Becomes the Number One Selling Low Carb Bar in Natural Channel; Superior Taste Cited by Prime Health Products and Consumers.

Business Editors/Health/Medical Writers

RENO, Nev.--(BUSINESS WIRE)--April 27, 2004

In the race to the top of the increasingly crowded low carb bar category, Think Thin(R) is winning with almost twice the share of low carb powerhouse, Atkins.

Industry data from SPINS Inc. for the most recent 12-week period not only shows that Think Thin is the low carb leader, it also highlights phenomenal growth of 376% -- making it the best-selling, fastest-growing low carb bar in the natural distribution channel and the fastest growing of the top ten bars of any kind including perennial favorite energy/nutrition bars like Powerbar, Luna and Balance.

Think Thin's strength isn't just in the low carb niche. When it comes to all bars in the natural category, Think Thin is number two ahead of some of the strongest brands in the industry including Kashi, Balance and PowerBar Performance.

"We've had an incredible year," enthused Lizanne Falsetto, President and CEO of Prime Health Dietary Supplements, manufacturers of Think Thin. "It just proves that living the low carb life doesn't mean you can't indulge in great taste. Consumers are figuring that out and gravitating to our products."

The numbers posted by Think Thin also made it the engine that drove the category for natural retailers. In fact, fully one-third of the incremental growth in the low carb category came from Think Thin.

Think Thin Low Carb Diet Bars contain only 2 grams of effective carbohydrates yet they offer consumers a full line of delicious flavors including Peanut Butter, Chocolate Fudge and Brownie Crunch. And with the addition of a new line of gourmet coffee flavors including French Vanilla Latte, Mudslide Espresso Mocha and German Chocolate Coffee Cake, Think Thin is capitalizing on the popularity of all things coffee-flavored.

In addition, Think Thin has just introduced low carb candy cups in flavors reminiscent of America's candy favorites including Peanut Butter Cups and Coconut Cups.

Great-tasting, sugar free, all-natural Think Thin Bars are wheat and gluten free (except S'Mores bar) and are GMO- and cotton oil-free. With 20 grams of protein, Think Thin bars are sweetened with maltitol crystals and are ideal for those on diabetic and celiac diets.

Think Thin Low Carb Diet Bars are manufactured by Prime Health Dietary Supplements, Inc., a Reno, Nev.-based company. Think Thin products can be found at leading natural foods retailers including Whole Foods Market, Wild Oats, Trader Joe's, Raley's Markets and at grocers such as Kroger, Stop & Shop, Pathmark, Ukrops and most major chains.