Think Partnership Releases Online Shopping Statistics for 2006 Holiday Season.Consumers Making More Purchases Later in Holiday Shopping Season CLEARWATER, Fla. -- Think Partnership Inc. (AMEX AMEX See: American Stock Exchange : THK THK Thick THK Thickness THK Türk Hava Kurumu THK Turk Hava Kuvvetleri (Turkish Air Force) THK Thunk Layer ), an international leader in interactive performance-based marketing and related Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the technologies, today released the results of its online shopping statistics for the 2006 holiday season. In 2006, there was a surge in online holiday shopping that lasted beyond Cyber Monday The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. (the Monday following the Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. holiday). Shopping actually increased in volume through December 18. The statistics below were compiled during the November 27 - December 24, 2006 time period. * Online traffic and buying continued to rise through December 18. * From December 19-25 the number of online shopping carts created fell nearly 80 percent from previous weeks. * The heaviest online shopping day in terms of carts created was Monday. * The majority of online purchases were made on either Mondays or Tuesdays. * The shopping cart abandonment rate was lowest on Mondays and Tuesdays. * The average items per cart and the average cart value was higher between November 27 - December 18 than any other period during the year. Think Partnership has also compiled rankings on the most active online shopping weeks. * Week of November 27: Fourth most carts created and second highest cart abandonment rate. * Week of December 4: Third most carts created and highest cart abandonment rate. * Week of December 11: First in number of carts created and third highest cart abandonment rate. * Week of December 18: Second most carts created and smallest cart abandonment rate. "The online shopping statistics show that there is a growing and continued comfort with buying online, reliance on shipping and arrival of those products on time," said Chad Chad (chăd, chäd), Fr. Tchad, officially Republic of Chad, republic (2005 est. pop. 9,826,000), 495,752 sq mi (1,284,000 sq km), N central Africa. Herman, director of Second Bite business development for Think Partnership. "It is also interesting to note that the days when the most online shopping carts were created had lower cart abandonment rates, meaning consumers did more than just window shop online this holiday season." Think Partnership's online shopping statistics are based on the company's Second Bite revenue recovery solution used by online retailers to recover sales from abandoned shopping carts. More information about Second Bite is located online at www.secondbite.com. About Think Partnership Inc. Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. , campaign management, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick (TM), PrimaryAds (TM), iLead Media, KowaBunga![R], BabyToBee, Second Bite[TM], and MarketSmart. For more information, visit www.thinkpartnership.com. |
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