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Think Partnership's PrimaryAds Subsidiary Files Motion to Enforce Consent Decree; Seeks return of Business Information and Data from Direct Response Technologies.


NORTHBROOK, Ill. -- CGI CGI
 in full Common Gateway Interface.

Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program.
 Holding Corporation d/b/a Think Partnership Inc. ("THK THK Thick
THK Thickness
THK Türk Hava Kurumu
THK Turk Hava Kuvvetleri (Turkish Air Force)
THK Thunk Layer
" or the "Company") (AMEX AMEX

See: American Stock Exchange
:THK) announced that its PrimaryAds Inc. subsidiary has filed a motion in the Court of Common Pleas COURT OF COMMON PLEAS. The name of an English court which was established on the breaking up of the aula regis, for the determination of pleas merely civil. It was at first ambulatory, but was afterwards located.  in Pittsburgh, PA, seeking immediate enforcement of a Consent Decree A settlement of a lawsuit or criminal case in which a person or company agrees to take specific actions without admitting fault or guilt for the situation that led to the lawsuit.

A consent decree is a settlement that is contained in a court order.
 issued June 24, 2005 in connection with PrimaryAds' prior litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 against Direct Response Technologies, Inc. ("DRT DRT Dead right there Medtalk A macabre adjective referring to a Pt who has been clinical kaputt long enough to minimize the likelihood of resuscitation ").

The Consent Decree specifically requires that DRT return PrimaryAds' Business Information and Data in a mutually-agreeable format. In its motion, PrimaryAds claims that DRT has violated the Consent Decree by refusing to return three items specifically delineated in the Consent Decree -- PrimaryAds' customers' IDs, Codes, and URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 Tracking information -- and states that there is absolutely no basis for DRT's belated claim that the above information is "confidential and proprietary". To the contrary, this information - which relates solely to PrimaryAds' clients - is publicly available and is no way proprietary. PrimaryAds' motion requests the Court to enter an immediate Order against DRT enforcing the Consent Decree.

Gerard M. Jacobs, the Chief Executive Officer of Think Partnership, stated, "The Consent Decree is crystal clear and the evidence that Direct Response Technologies has refused to comply with the Consent Decree is equally clear. We expect the court to recognize DRT's behavior for what it is: a futile effort by DRT to try to stall and impede PrimaryAds' transition to our KowaBunga! subsidiary's competing affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience.  software. Jason Wolfe and DRT should have thought all this through before they launched their ill-conceived scheme to try to force Think Partnership to shackle shackle

a bar 2.5 ft long with an iron loop at either end, used in restraint of large pigs. A chain is threaded through the loops and around the lower hindlimbs of the pig. When the chain is pulled the pig is stretched and is cast with the limbs held wide apart.
 KowaBunga! from competing against DRT. America is all about competition, but some people just have to learn that the hard way."

Kenneth Harlan, the Chief Executive Officer of Think Partnership's PrimaryAds Inc. subsidiary, stated, "This information is not only vitally important to PrimaryAds' business and our customers, it is also our business information, as acknowledged on numerous occasions by DRT. For example, DRT's own website expressly admits that ALL data collected by the DRT system belongs to PrimaryAds. Rather than simply comply with the Court's directive, DRT has proposed to "scramble the data" of our business information to the point where it would no longer be helpful or useful to anyone -- including our company. DRT was previously ordered to preserve this precise information -- in the precise format -- which PrimaryAds now seeks. We will not allow DRT or anyone else to affect the superior level of service we provide our customers."

The Company has begun doing business under the name "Think Partnership Inc." and will seek formal shareholder approval to change its legal name to Think Partnership Inc. The Company is based in Northbrook, Ill. (see www.thinkpartnership.com) and currently has nine subsidiaries: WebSourced, Inc., Morrisville, N.C., a leader in search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden  and pay-per-click campaign management (see www.websourced.com and www.keywordranking.com); MarketSmart Advertising, Inc., Rightstuff, Inc. d/b/a Bright Idea Studios, and Checkup check·up
n.
1. An examination or inspection.

2. A general physical examination.


checkup See Yearly checkup.
 Marketing, Inc., Raleigh, N.C., providing world-class off-line advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing, branding and shopping evaluation services (see www.marketsmart.net, www.brightideastudios.com and www.checkupmarketing.com); Cherish, Inc., Clearwater, Fla., a leading online dating company (see www.cherish.com); Ozona Online Network, Inc., Clearwater, Fla., providing a comprehensive scope of online services including start-to-finish web design, custom web based Coming from a Web server. See Web application.  applications, database systems, managed and shared hosting solutions, e-commerce and high-speed business Internet access (see www.ozline.net); KowaBunga! Marketing, Inc., Westland, Mich., providing Internet marketing software technologies, including software for affiliate marketing, search engine marketing and opt-in email marketing (see www.kowabunga.com); PrimaryAds Inc., North Plainfield, N.J., a leading provider of affiliate marketing services that connects Web site publishers with online advertisers (see www.PrimaryAds.com); and Real Estate School Online Inc., Miami, Fla., a leader in online education (see www.RealEstateSchoolOnline.com). The Company has also entered into an agreement to merge with privately-held Meandaur, Inc. d/b/a Proceed Interactive, a full service marketing and communications agency with a core competency in search marketing, which has offices in Chicago, Dallas and Los Angeles (see www.proceedinteractive.com); and has signed letters of intent to acquire Vintacom Media Group, Inc., Edmonton, Alberta Canada, a leading online dating company (see www.Vintacom.com); Morex Marketing, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a major marketer to expectant parents (see www.babytobee.com); and Member's Edge, LLC, a provider of value-added consumer services, (see www.membersedgellc.com)..

Statements made in this press release that express the Company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words "believe," "expect," "intend," estimate," "anticipate," "will" and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company's report on Form 10-QSB for the quarter ended March 31, 2005 under the section headed "Management Discussion and Analysis or Plan of Operation - Risk Factors." The Company cannot guarantee future financial results, levels of activity, performance or achievements; and investors should not place undue reliance on the Company's forward-looking statements. The forward-looking statements to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 29, 2005
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